I say, Bravo! Mayo Clinic for their new annual report.  

You know about annual reports, right? The over-long president's letter on the first page, the financials at the back, and the glossy, expensive paper. A hard-copy, page to page, how-soon-can-I-ignore-this stapled document.

The Mayo Clinic, famous for their social media leadership, have come up with a terrific online reader's choice format.

It's a book of the future! Like patient stories? Click to learn more. Curious about research? click on the research tab. Want to make a donation or an appointment?  Want to know the bottom line? Just click!  

And if you just have to have hard copy, select "print" or "download PDF." In any case, Mayo readers are sure to be engaged. 

What about your annual report? Building on your website, consider the Mayo approach: generate energy and interest for your readers, and extend your web presence. 

See you in June!