This newsletter is a little late because here in Belmont MA we are in the middle of the Great College Search, my daughter Ginny being a high school junior. Last week we drove south to Maryland and west to Amherst, and in April we'll be driving all around Wisconsin and possibly Ohio.

As many of you know, this is a time of upheaval, excitement, and uncertainty, with an intense focus on the future and a strong sense of leaving an era behind.

It calls for much questioning, a lot of patience, a sense of humor, and the ability to deal with significant change.

And it generates a lot of energy.

I say all of this because I believe that when you are writing about your organization, you can benefit from the same level of excitement and inquiry--if on a smaller scale.

The deeper your sense is of who you are and why you are valuable, the stronger your voice will be. A sense of your history (always a source of strength) will underline the case for your services.

And the more exploring you do before you put together your newsletter, or your annual report, the richer your content will be.

So, good luck with your own searching. Spring is coming, so they tell me.

See you in April!