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Words in Motion

from WordDrive Communications
Writing in service to your voice

August 2010

Relevant Summer Reading

It's been so hot. Let's take a short break and look at some healthcare-related titles, from the sublime to the ridiculous:

Cutting for Stone by Abraham Verghese, about becoming a physician in Ethiopia and America. See a recent interview.

Out of Africa Isak Dinesen's powerful and compassionate story of her life in Kenya includes her story of healing a young Kikuyu boy.

Atul Gawande in the August 2 New Yorker on end of life care; interview on Fresh Air

Critical Care: A New Nurse Faces Death, Life, and Everything in Between by Theresa Brown who, before she became a nurse, was an English Professor at Tufts University

Mountains Beyond Mountains; the Quest of Dr. Paul Farmer
by Tracy Kidder, about Farmer's vision of health care and liberation

The Documents in the Case Dorothy Sayres at her best on poisoning and medical science

Dare She Date the Dreamy Doc and other Harlequin romances

See you September!

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A Summer Prize
Do you have a book you'd love to recommend, healthcare-related or not?

E-mail me the title and author, and a short (no more than 100 words, preferably less) statement about why you love it.

Winner for best statement will receive a gift coupon to Powells.com, my favorite online bookstore, and a posting on my website.

Deadline: Labor Day! (September 6)
Special Offer Still Stands
Through August 31, WordDrive is offering a review of your communications materials in 2010.

With an eye for consistency of style and theme, I will suggest ways to build on what you've already done to connect with your readers.

We'll talk about any changes that will strengthen your materials through the end of the year.

Even if your budget is not all that tight, this price will get you a little extra help--and a second opinion.

Only $79. Contact Jane for more information
Jane Sherwin is a professional writer specializing in marketing materials for the health care field. In addition to in-depth articles, brochures and web content, she also provides e-mail marketing services. Visit WordDriveCommunications.com for more information.
Testimonial: We're an organization that tries to help everyone, and we'd never worked with an outside writer before. You were willing to talk about a lot of things, and very patient and open to suggestions and changes. Our new brochure looks good and tells our story.-Anne Aisenberg, Community Day Center of Waltham, MA
In This Issue
Relevant Summer Reading
Article Headline
Special Offer Still Stands
Social Media Snapshot
A monthly collection of links to information about using social media:

Six clear-cut tips for best social media use


HIPAA need not clash with your social media campaign


At website, hospital and physician work together

E-Mail Newsletters: How to Get Started
I'm offering two evening classes on how to make the best use of that amazing tool, the e-mail newsletter:

Worcester, MA Sept. 14, 6:30 pm

Belmont, MA Oct. 5, 7 pm

Contact me if you'd like to know more.
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