
2010 Winner, Better Business Bureau of North Alabama Torch Award for Marketplace Ethics 2010 Alabama Women's Business Center of Excellence 2007 Non-Profit of the Year
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| Women's Business Center of North Alabama
July 2011 Newsletter
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Newsletter Sponsored by
www.services-sps.com |
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Society of 75 Member Profile
Red Sage Communications
PO Box 2556
Decatur, AL 35602
256-560-0098
www.redsageonline.com
In Business Since: 2006
Number of Employees: 5
President: Ellen M. Didier
Describe what your company does: Red Sage helps businesses and organizations communicate clearly through their websites and other marketing materials.
Type of customers: Small to mid-sized businesses, economic development and community development organizations, associations
What sets your company apart from your competitors: We take a strategic, results-oriented approach to everything we do. Our goal is to streamline communications and attract new customers. Our customer service is second-to-none.
Your advice to budding entrepreneurs: Take time to work on your business, always operate with 100% integrity and form smart alliances that will help your company.
Favorite Quote: "If you believe in unlimited quality and act in all your business dealings with total integrity, the rest will take care of itself." - Frank Purdue
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July Lunch and Learn
"Free (or almost free) Ways
to Shamelessly Promote Your Business"
Sponsored by:

Friday, July 15, 2011
11:15 a.m. Registration
11:30 a.m. - 1:30 p.m. Luncheon & Program
(last half hour reserved for networking)
Speaker: Ellen Didier, Red Sage Communications
[Huntsville, AL] - The WBCNA has partnered with the Chamber of Commerce of Huntsville-Madison County to present a Lunch & Learn session in July. The Lunch & Learn event will take place on Friday, July 15, 2011, from 11:30 a.m. until 1:30 p.m. The topic for July's Lunch & Learn is "Free (or almost free) Ways to Shamelessly Promote Your Business," and our speaker is Ellen Didier, Red Sage Communications. The event is sponsored by Bancorp South.
If you are starting a small business or are already in business for yourself, marketing is absolutely key to attracting new business. Yet, incredibly, many businesses seem to put the marketing budget in the, "spend on it if there is money left over at the end of the month" mentality. This workshop is a down and dirty look at some of the many ways you can market your company without spending a lot of money. From the traditional basics such as press releases to newer online strategies, learn about a wide range of low cost or no cost marketing tools you can use to drive visibility-and business-to your company.
The Lunch & Learn will be held at the Chamber of Commerce Auditorium at 225 Church Street in downtown Huntsville. A map with directions can be found on the website.
Reservations are required. The cost is $20 for WBCNA clients and Chamber members. Please call 256-535-2038 for the discount code prior to registering online. Cost for all others is $25. Credit card payment is required at the time of online registration. Reservations can be made online via our calendar at www.wbcna.org.
Registration/Cancellation Policy: Lunch registrations and/or cancellations must be received no later than 5 p.m. on Wednesday before the Lunch & Learn. If you are unable to attend and do not cancel by the deadline, you will be responsible for payment.
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Hey Direct Sellers, are you ready to SHOW OFF?
The Home-Based Business Expo is a great way to get exposure, generate leads and build new relationships with potential customers. Grow your business by leaps and bounds. It's all in a day's work at the 2011 Home-Based Business Expo! September 10, 2011 10am-9pm Parkway Place Mall and September 24, 2011 10am-9pm Madison Square Mall The registration fee is $250.00 which can be split between multiple representatives of the same company. The deadline to register as an exhibitor for this event is August 1st. If you are interested and would like more information please contact Tina Bennett with the WBCNA at 256-535-2039.
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| BBB Alert Regarding Fraudulent Company Promoting a Women's Expo
Source: WHNT News 19
The Better Business Bureau of North Alabama (BBB) and the City of Huntsville's Police Department are alerting local businesses to Mobile, AL based Expositions & Festivals, Inc. (EFI) and the Alabama Women's Chamber of Commerce (ALWCC), which have been promoting a Women's Expo in Huntsville. Expositions & Festivals, Inc. has an F rating from the BBB of Mobile due to 6 unresponded complaints, all of which were processed in the last 12 months.
Click here to read the entire story, as reported by WHNT News 19.
When considering the purchase of trade show booths, the BBB advises businesses to:
- Check with the venue and confirm the time and location.
- Research the host organization by reading its online BBB Business Review.
- Get all details in writing. Carefully review the terms and conditions, as well as exhibitor options in case the event is canceled or rescheduled.
- Find out if the event has been held before, and if so, ask to speak to other businesses that attended.
- Consider paying for the event by credit card. If the services are not rendered as promised, it may be possible to dispute the charge through your credit card provider.
- Be wary of any websites promoting trade show events that do not list the name and address of the trade show organizer or promoter.
- Ask event organizers about add-on costs, such as fees for electricity and Internet hookup, tables and tablecloths and other charges that may not be included in the booth rental fees.
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Governor signs Tax Reform Bills that Provide a Level Playing Field for Business
The Business Council of Alabama (BCA) praised the Alabama Legislature for one of the most productive legislative sessions in history and for making job creation a top priority.
Pro-jobs legislation, which has been on BCA's agenda for nearly two decades, has been approved, and many of the items have already been signed into law by Gov. Robert Bentley.
"The new majority in the Legislature proved early on in the session that they were no longer willing to accept the status quo of the last 40 years," said BCA President and CEO William J. Canary. "Speaker Mike Hubbard and Senate Pro Tem Del Marsh led the charge to level the playing field for Alabama's business community in the Legislature, and we commend them for tackling tough budget issues, emphasizing job creation, and reforming education."
"This Legislature has sent a clear message to businesses looking to expand that Alabama's international reputation as a place to do business is strengthened even more," said William W. Brooke, chairman of the BCA Board of Directors and managing partner of Venture Capital for the Harbert Management Corporation. "Creating jobs is vital to revitalizing our state's economy, and the legislature has met this challenge head on." Small Business
One of BCA's top-tier small business agenda items that made its way through the Legislature early this session was HB 61 sponsored by Rep. April Weaver, R-Brierfield, which provides small businesses a tax deduction in order to provide health insurance to their employees. This law allows qualifying employers and employees to deduct and additional 50 percent of the amount expended for health insurance premiums. Qualifying employers are those with less than 25 employees; qualifying employees are those whose annual wages do not exceed $50,000. The law now increases the 150 percent deduction, approved during the 2008 legislative session, to a deduction of 200 percent of qualifying premium payments. Gov. Robert Bentley signed this legislation into law on April 21. Job Creation and Economic Development
BCA members proudly stood with Gov. Bentley on the steps of the State Capitol in late March as he announced his Full Employment Act. Sponsored by Rep. Blaine Galliher, R-Gadsden, and Sen. Arthur Orr, R-Decatur, HB 230 will provide businesses with 50 or fewer employees an income tax credit equal to $1,000 per new job paying more than $10 an hour. Once enacted, the tax credit will be available for the tax year during which the employee has completed 12 months of consecutive employment. The bill passed both houses unanimously and now awaits the governor's signature. Source: Business Council of Alabama Capital Briefing, June 10, 2011
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Free SBA Tool Helps Small Businesses Develop and Export Business Plan
Small businesses interested in starting or expanding sales of their goods and services overseas have access to a new, free online tool that will gauge their readiness to export and help them develop an export business plan.
The Export Business Planner, developed by the U.S. Small Business Administration, offers a ready-made, customizable and easily accessible document that can be updated and referenced continuously as the business grows.
The Planner, located at at www.sba.gov/exportbusinessplanner, allows users to:
- Determine their export readiness
- Learn about training and counseling opportunities
- Complete worksheets for global market research
- Obtain financing information and options
- Customize export marketing plans, and
- Access resources for exporters
Read the entire SBA Release by clicking here: SBA Release #11-40
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SBA Lender Activity Report
The SBA released the following summary of Lender Activity in the state of Alabama for the period of October 1, 2010 to May 31, 2011.
Click here to download the summary report.

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WBCNA's Talk Radio Show for Entrepreneurs
Every Tuesday on Your Morning Drive 8:00 a.m. - 9:00 a.m.
WTKI (1450 AM) Huntsville and WEKI (1490 AM) Decatur have returned to the air with a business-slanted format they call "Talk Radio for Real Life."
"Talk Radio for Entrepreneurs," hosted by Marianne and Darin Windham, is a weekly hour-long program focusing on entrepreneurs who share their best practices and lessons learned with listeners. If you would like to come on the air to talk about your business, the cost is ONLY $100.
Please contact the WBCNA at 256-535-2038.
 
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WBCNA Needs You to Get Involved!
The WBCNA is currently overwhelmed with demand for our services (which is a good thing). We welcome your time and support as a WBCNA volunteer. Here's just a few ways to get involved:
- Administrative Support
- Business Plan Review Committee
- FastTrac Business Coach
For every two hours of volunteer time, we will provide a $25 gift certificate to use toward WBCNA workshops (one per workshop; excludes Lunch and Learn & FastTrac).
Call Stephanie at (256) 535-2038 if you are interested and want to know more about how YOU can make a difference!
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------------------------------------- QUICK LINKS
WBCNA Services More About Us About our Training
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UPCOMING WBCNA EVENTS AND WORKSHOPS
---------------------------------------- HUNTSVILLE
8(a) Certification Processes: What is It and is It Really Worth It? Presented by BID Designs- July 14
---------------------------------------- NETWORKING OPPORTUNITIES AND WORKSHOPS ACROSS NORTH ALABAMA
---------------------------------------- MADISON COUNTY
Huntsville-Madison County Chamber of Commerce New Member Luncheon- August 16
Huntsville-Madison County Chamber of Commerce Small Business Awards- September 1
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-------------------------------------- WHO IS A WBCNA CLIENT?
Our clients are women and men in North Alabama who want to start or grow a business.
Our clients are our most important stakeholders.
Our clients are not dependent on us; we are dependent on them.
Our clients are not an interruption of our work; they are the reason for it.
We are not doing our clients a favor by serving them; they are doing us a favor by giving us an opportunity to serve them.
Adapted from the words of Mahatma Gandhi
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Funded in part through a Cooperative Agreement with the U.S. Small Business Administration. Reasonable accommodations for persons with disabilities will be made if requested at least two weeks in advance. Contact Stephanie Sellers at WBCNA, 225 Church Street, Huntsville, Alabama 35801, or by phone at 256-535-2038 or email info@wbcna.org
The BBB is an unbiased non-profit organization that sets and upholds high standards for fair and honest business behavior. Businesses that earn BBB accreditation contractually agree and adhere to the organizations high standards of ethical business behavior.The BBB provides objective advice, free business BBB Reliability Reports, charity BBB"Wise Giving" Reports, and educational information on topics affecting marketplace trust. To further promote trust,the BBB also offers complaint and dispute resolution support for consumers and businesses when there is difference in viewpoints.
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FREE Business Plan Review from WBCNA!
The WBCNA Business Plan Review Committee is comprised of bankers, entrepreneurs, lenders, accountants, and others who can review your business plan and offer suggestions on how to make it stronger. The need for business planning and a business plan for a new venture cannot be overemphasized. It forces entrepreneurs to consider every facet of the business and places decisions on paper; where they can be evaluated and considered before getting started. Writing a Business Plan can be a time-consuming task. Software programs or instruction manuals can assist you with preparing your plan, but it is still important to polish and perfect the document before submitting it to investors or lenders. The best way to refine a Business Plan is to have it reviewed by other business professionals who are accustomed to seeing and reviewing Business Plans. WBCNA's Business Plan Review Committee will help you answer these important questions: -
Is your business plan complete or are there missing components?
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Have you thought through everything?
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Is marketing sufficiently addressed?
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Is the format readable and free of typographical and grammatical errors?
To learn how WBCNA can assist you with Business Plan review, please call 256-535-2038 or email info@wbcna.org.
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GPAC offers services to the growing number of small businesses that want to do business with the government.
Services offered include:
-One-on-one individualized coaching
- CCR registration assistance
- NAICS Codes identification
- Online training
- Certifications (8a, HUBZone, MBE, WBE, DBE)
- Networking opportunities and business matchmaking
- Assistance with Capabilities Statement development and review
- Identification of Small Business Specialists (government and prime)
- Website resources for small businesses
- Identification of business opportunities and bid match assistance
Training is a major component of the GPAC.
The GPAC is presented by:
If you would like more information on the GPAC and doing business with the government, call (256) 535-2038. ------------------------------------------------
VBAC offers critical training and resources to the Veterans in our region who are starting or growing small businesses that contribute to our community's economic growth and job creation.
Services are available for:
-All U.S. Military Veterans
-Service-Disabled Veterans -Reservists
-National Guard Members
-Active Duty business owners and start-up entrepreneurs in North Alabama.
The VBAC is presented by:
If you would like more information on the VBAC and our specialized Veteran's resources, call (256) 535-2038.------------------------------------------------
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Storage Space Available at INERGI
INERGI is opening up their storage facility to new businesses! If you are looking for storage space that is ITAR certified, security badge protected and/or located here in Huntsville in a HUBZone, they are renting space for 15¢ a cubic foot!
For additional information, contact INERGI by calling 256-704-7700 ext. 139 or visiting their website via
www.inergi.com
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NEW! Proposal Series for Government Contractors
Successful Proposal Strategies for Small Business Presented by:

A new series presented by BID Designs that helps small and mid-sized businesses as well as non-profit organizations and public-sector agencies to achieve effective, efficient, and disciplined business development, proposal development, and capture management processes. The ultimate goal: increased contract awards and enhanced levels of revenue. Session 2: RFP and Proposal Response Process Fundamentals August 24, 2011 Sponsored by:   Session 3: Pursuing Opportunities and Developing Win Themes, Strategies, and Solution Sets October 26, 2011 Session 4: Planning, Managing, and Developing the Proposal December 7, 2011 Session 5: Proposal Reviews and Production to Ensure Compliance and Responsiveness February 22, 2012 For more information about each individual session and to register, please visit the Calendar via www.wbcna.org. |
Meet our GPAC Coaches
WBCNA recommends that every entrepreneur who wants to do business with the government get familiar with the process. Below is a list of GPAC business coaches that support WBCNA and its clients.
- Dr. Jay Billings, Defense Management Systems Corporation
- Defense Systems Acquisition, Project Management, Contract Management, Organizational Development, ISO 9000, ISO 14000
- Aerospace, Defense and Education
- Jeff Irons, ironSclad Solutions
- Communication, Strategic Planning, Marketing/Sales
- Aerospace, Defense
- Steve Reed, Go To Market Solutions
- Contracting, General Management, Marketing/Sales, Public Relations, Business Plans, Communication, Consulting, 8(a) issues, Government Contracting, IPOs, Marketing Research, Negotiation, Partnering, Recruiting, Software
- Advertising, Aerospace, Biotechnology, Computer H/W & S/W, Defense, Electronics, Healthcare, Mfg, Medical, Publishing, Telecommunication, Transportation
- Gerry Johnson, SAIC
- General Management, Consulting, Government Contracting, Recruiting, Team-Building
- Aerospace
- Janet Phillips, CohesionForce, Inc.
- Contracting, General Management, Human Resources, 8(a) Issues, Retail, Software Development, Team Building
- Computer Software, Defense
- Garfield Boon, Advoco Technology Solutions, Inc.
- Contracting, General Management, Federal Acquisition Process, Consulting, Government Contracting, Negotiation
- Defense
- Sharon Steelman, Bama Jammer Mini-Storage
- General Management, Marketing/Sales, Compensation/Incentives, 8(a) Issues, Retail
- Advertising
- Chad Rogers, Paradigm Technologies/MDA
- Marketing/Sales, Government Contracting
- Defense
- Dr. Roger Schwerman, SPS
- Engineering/Science, General Management, Public Relations, Business Plans, Government Contracting, International Business, Team Building
- Aerospace, Agriculture, Architecture, Defense, Environmental
If you would like to meet with one of these business coaches, please contact WBCNA at 256-535-2038 or email us at info@wbcna.org. |
Updated Agenda! Annual Missile Defense Agency Small Business Programs Conference
July 20-21, 2011
Von Braun Center, Huntsville, Alabama
Attendees of the July 20-21st Missile Defense Agency Small Business Conference will receive information designed to assist small businesses in understanding the MDA Program requirements and provide a forum for one-on-one meetings with large and small MDA prime contractors, government small business specialists and contracting
officers. One-On-One Matchmaking will take place on the afternoon of Thursday July 21st but appointment signups will begin the evening July 20th at the Opening Reception on the Embassy Suites so make sure to get there early! The following Primes have confirmed that they will be taking appointments:
- Harris Corporation
- Orbital Science Corporation
- Raytheon
- Boeing
- Northrop Grumman
- Computer Science Corporation
- Booz Allen Hamilton
- ATK
- General Dynamics
- SAIC
- BAE
- Sparta
This small business conference will provide small businesses with a "one-stop shopping" opportunity to learn as much as they can about MDA programs from Program Executives and the Director of Contracting.The current agenda for the expo is available by clicking on the Agenda tab at www.ndia.org/meetings/1630.
Registration:
Note, no online registration is available. Download, print and fax a copy of the reistration form located under the Registration tab at www.ndia.org/meetings/1630 to the number provided or email a copy to msaladino@ndia.org
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WIPP Online Training
Training 252: How to Secure Your Loan Registration Coming Soon!
This course will help you understand the conceptual terms and conditions of a loan, including: · Collateral - How the bank views collateral in its various forms · Cashflow - The cornerstone of your security · Debt Financing - A long-term relationship with the bank · Reporting - Expectations after the loan closes Course Instructor: Sydnee Stein, VP Business Development, EagleBank
To register for this course and additional small business training opportunities, visit Women Impacting Public Policy via www.wipp.org. |
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You've Served the American People...Now Let WBCNA Serve You! 
WBCNA has established a business coaching program that matches Veterans who want to start their own business or grow an existing one with seasoned professionals. Our VBAC Business Coaches are Veterans who are successful business owners and dedicated to helping Veterans to develop valuable relationships and action plans needed to be successful in business.
Participation is free.
Call WBCNA at 256-535-2038 to schedule an appointment.
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Know Your Resources: SBA Patriot Express Loan Overview
"Some of the most exciting small business successes in North Alabama belong to our Veterans," notes John Cook, AVP Business Services at Redstone Federal Credit Union (RFCU). "Nothing makes our team more proud than to help a Veteran find the resources they need to start or to grow their business." Cook and the team of business lenders at RFCU offer all entrepreneurs and business owners conventional loan products and specialized resources from the Small Business Administration (SBA). But, they take special pride in assisting Veterans with lending tools such as the SBA Patriot Express program. "Our Veterans have given our country the ultimate level of service," says Cook, "it is our privilege to come alongside them through the process of finding the best financial resources for their business." RFCU assists the military community, including spouses, with the SBA Patriot Express Loan program. The Credit Union provided the following overview of the program: - Requires business ownership of 51% or greater by an individual or individuals in one of more of the following groups:
- Veterans (other than dishonorably discharged)
- Service-Disabled Veterans
- Active Duty Military service members
- Reservists and National Guard members
- Current spouses of any of the above
- Widowed spouse of a service member or veteran who died during service
- Patriot Express loans bear interest rates of between 2.25% to 4.75% over prime. Fixed interest rates are also available. The specific rate offered depends upon underwriting criteria including risk, size of the loan as well as maturity.
- As an SBA Resource Partner, RFCU places special emphasis on counseling and assistance to make this loan initiative as accessible as possible for Veterans.
"The Redstone Federal team is here to help," says Cook, "and we want to hear your story." Cook added that Redstone's lending officers follow the success of their Veteran members for years. "Raising awareness about this program is essential. We want Veterans in the Tennessee Valley to think of Redstone Federal as base camp - the first place to visit when they're ready to start their new venture or grow an existing one." For additional questions regarding the Patriot Express Loan program, log on to RFCU's business services page by clicking here, or call (256)722-3407.
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Meet our VBAC Business Coaches
WBCNA recommends that every Veteran entrepreneur who wants to do business with the government get familiar with the process. Below is a list of VBAC business coaches who are Veterans themselves, and who work to support WBCNA and its clients.
- Ron Klein, Belzon
- Contracting/Agreements, General Management, Business Plans, Consulting, Government Contracting, Strategic Planning
- Aerospace, Defense
- Robert J. Kuehn, Jr., Silver Eagle Consulting, Inc.
- General Management, Marketing/Sales, Strategic Planning, Process and Organizational Enhancement (IDIQ Contract Management), Business Writing (Pipeline Development, Oportunity Capture, Proposal Support, Color Review Team Support), Training (Leadership, Business Winning Functions), Business Plans, Consulting, Due Diligence, Marketing & Research, Strategic Planning, Team Building
- Aerospace, Defense
- Larry Anderson, Alatec, Inc.
- Contracting/Agreements, Finance, General Management, DoD Program Management
- Aerospace, Computer Software, Defense
- Kris McGuire, Victory Solutions, Inc.
- Public Relations, R&D, Business Plans, Consulting, Team-Building
- Aerospace, Defense
- Thad Mauldin, Qualis Corporation
- Bill Whipple, Logistics Plus Associates
- Joe Fitzgerald, Decision Sciences
If you would like to meet with one of these business coaches, please contact WBCNA at 256-535-2038 or email us at info@wbcna.org.
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