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CRAFT Affinity Partners
Cost Saving Programs for CRAFT Members
Bank of America Merchant Services
Packaging Specialties
Discounts on packaging
Constant Contact
Email marketing service
Shapiro Graphics
Ad designs services
Carbonite
Online back-up
Table Top Studio
Product photography systems
Vanguard ID Systems
Customer loyalty systems
MM Services
Hotel & car rental discounts
CerTek
Artisan POS System
Visit the CRAFT website for more details
__________________ CRAFT Board of Directors Chairperson Emeritus David Brooks, Appalachian Spring President - Karen Hohler Treasurer - Randi Chervitz, Uncommon Threads Secretary - Maud Boleman, Black Mountain Studios Vice President Education Projects - Donna Milstein, Hanson Galleries Directors Robert Rickard, Rickard Studio Diane Sulg, Maddis Gallery Greg Worden, Vermont Artisan Designs Nicole Carroll, Nicole Carroll Consulting Q Evon, Q Evon Designs |
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The next episode of Craft in America will air on PBS, Friday, November 16. Called Crossroads, it features artists Tanya Aguiniga, Lia Cook, Clary Illian, Warren MacKenzie and Jeff Oestrich.
Let your customers know. To obtain flyers to hand out, email BeverlyFeldman@CraftinAmerica.org.
Craft in America has received a grant to further develop our YouTube channel. In addition to the bonus videos of artists in our series, we are considering adding other well-made videos about the history, artists and techniques that tell the story of American Craft. We would love to see your submissions. Please submit to info@craftinamerica.org .
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 News from American Craft Week
Essay Contest
Topic: If you could go to dinner with any traditional American craft artist, living or deceased, who would it be? And what would you like to talk about? The first place winner gets a $500 gift certificate to their favorite participant. If the winner lists you as their favorite ACW participant, we will purchase the $500 gift certificate from you to present to the winner. It's a win for both you and your customer! Encourage them to enter using the PDF print out on the ACW Essay Contest page.
American Craft Week Star AwardsShine during American Craft Week 2012 and you could be recognized for excellence in one of ten categories. Visit the ACW Star Awards page for more details. PR Power PacketA packet of documents to help you generate press for your event, including Writing a Stellar Press Release, Eight Ways to Build Your Social Media List, Sample Press Releases and more. They can all be found on the ACW Resources Page. You must be an ACW participant and have a password to access the Resources Page. Your password was included in your ACW welcome email. Less than half of the CRAFT members have taken the time to sign up as an American Craft Week participant! Please remember that just because you are a CRAFT member, you are not automatically signed up for ACW. Just because you signed up in past years, you are not automatically listed this year. Please check the participant list to make sure you are there and, if you are not, SIGN UP!
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CRAFT and NYIGF Partner to Build Wholesale Craft Buying
The board of CRAFT has continued to talk about ways in which CRAFT can support and strengthen the craft industry. You know this is the on-going focus of American Craft Week. With ACW as the focus of the CRAFT booth at NYIGF, it was a natural leap to work at how CRAFT could impact the growth of craft wholesale buying at the show itself. Maud Boleman and Karen Hohler of CRAFT's board met with Christian Falkenberg, Show Director; Liz Beauregard, Director of Handmade; and Cathy Steele, PR Consultant.
They proposed to NY Gift a program to better define and highlight American handmade in the program book, on-line and at the show itself. This will make it easier for buyers to find American handmade artists.
Next they suggested an educational program to encourage non- craft stores to begin to add handmade into their product mix. They see this as having the potential to expand the craft sales dramatically at the show. The staff of NYIGF agreed and are anxious to work with CRAFT.
Are you as excited as the board is and interested in helping to develop this program? Email, kshohler@gmail.com. We can use your help.
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