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CRAFT Affinity Partners
Cost Saving Programs for CRAFT Members
Bank of America Merchant Services
Packaging Specialties
Discounts on packaging
Constant Contact
Email marketing service
Shapiro Graphics
Ad designs services
Carbonite
Online back-up
Table Top Studio
Product photography systems
Vanguard ID Systems
Customer loyalty systems
MM Services
Hotel & car rental discounts
CerTek
Artisan POS System
Visit the CRAFT website for more details
__________________ CRAFT Board of Directors Chairperson Emeritus David Brooks, Appalachian Spring President - Karen Hohler Treasurer - Randi Chervitz, Uncommon Threads Secretary - Maud Boleman, Black Mountain Studios Vice President Education Projects - Donna Milstein, Hanson Galleries Directors Robert Rickard, Rickard Studio Diane Sulg, Maddis Gallery Greg Worden, Vermont Artisan Designs Nicole Carroll, Nicole Carroll Consulting Q Evon, Q Evon Designs |
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Craft in America
The next episode of Craft in America will air on PBS, Friday, November 16. Called Crossroads, it features artists Tanya Aguiniga, Lia Cook, Clary Illian, Warren MacKenzie and Jeff Oestrich.
Let your customers know. To obtain flyers to hand out, email BeverlyFeldman@CraftinAmerica.org.
In addition, Craft in America has received an NEA grant to create an artist video library on YouTube. Be included! Send video about yourself and your work to DeniseKang@CraftinAmerica.org.
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 CODA
Karen Hohler attended the CODA (Craft Organization Development Association) Conference this week during the NYIGF (New York International Gift Fair). The topic of the conference was Recrafting Organizations in Changing Times which focused on strategic planning, think tanks, and an update on American Craft Week by ACW co-chair Diane Sulg.
It was a great opportunity to meet the heads of other organizations across the country who are doing amazing work within their communities whether local, regional or national.
If you are interested in learning more about strategic planning for your business, contact Karen a t kshohler@gmail.com. She will share with you the handouts from the meeting and the major points of the discussion. |
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CRAFT and NYIGF Partner to Build Wholesale Craft Buying
The board of CRAFT has continued to talk about ways in which CRAFT can support and strengthen the craft industry. You know this is the on-going focus of American Craft Week. With ACW as the focus of the CRAFT booth at NYIGF, it was a natural leap to work at how CRAFT could impact the growth of craft wholesale buying at the show itself. Maud Boleman and Karen Hohler of CRAFT's board met with Christian Falkenberg, Show Director; Liz Beauregard, Director of Handmade; and Cathy Steele, PR Consultant.
They proposed to NY Gift a program to better define and highlight American handmade in the program book, on-line and at the show itself. This will make it easier for buyers to find American handmade artists.
Next they suggested an educational program to encourage non- craft stores to begin to add handmade into their product mix. They see this as having the potential to expand the craft sales dramatically at the show. The staff of NYIGF agreed and are anxious to work with CRAFT.
Are you as excited as the board is and interested in helping to develop this program? Email, kshohler@gmail.com. We can use your help.
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No Such Thing as Free PR? There is HARO.
HARO, Help a Reporter, connects news sources with journalists looking for their expertise. Journalists list topics they are writing about on HARO. You can respond with information that can get your business in the news. Sign up at www.helpareporter.com
to receive a twice daily listing of topics.
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