|
CRAFT Affinity Partners
Cost Saving Programs for CRAFT Members
Bank of America Merchant Services
Packaging Specialties
Discounts on packaging
Constant Contact
Email marketing service
Shapiro Graphics
Ad designs services
Carbonite
Online back-up
Table Top Studio
Product photography systems
Vanguard ID Systems
Customer loyalty systems
MM Services
Hotel & car rental discounts
CerTek
Artisan POS System
Visit the CRAFT website for more details
__________________
CRAFT
Board of Directors
Chairperson Emeritus
David Brooks, Appalachian Spring
President - Karen Hohler
Treasurer - Randi Chervitz, Uncommon Threads
Secretary - Maud Boleman, Black Mountain Studios
Vice President Education Projects - Donna Milstein, Hanson Galleries
Directors
Robert Rickard, Rickard Studio
Diane Sulg, Maddis Gallery
Greg Worden, Vermont Artisan Designs
Nicole Carroll, Nicole Carroll
Consulting
Q Evon, Q Evon Designs
|
|
|
|
CRAFT and American Craft Week at ACRE Las Vegas
If you attended ACRE Las Vegas, you might have noticed we spruced up the CRAFT booth a bit. Take a look at the ACW Facebook page to see picture of the new & improved booth display.
Make sure you have American Craft Week on your annual calendar! We want the world to know they can "buy American" every day and enjoy well-designed, enduring objects while supporting local businesses and the American economy. Add your voice to this important annual event. Sign up is easy at www.americancraftweek.com. Thank you!
|
Have you sent your booth number?
Get them in today!
We will include CRAFT member booth numbers for The Atlanta International Gift & Home Furnishings Market in the July 6th It's Friday. Our NYIGF special email will go out Wednesday, August 15th.
If you will have a booth and would like your information included on the list of CRAFT members booths, please email rani@randomactsart.com. Include your studio name, booth number, website and any show specials.
Deadline for Atlanta information is Wednesday, July 4th.
Deadline for NYIGF information is Tuesday, August 14th.
If you are exhibiting in any other wholesale shows you would like listed in It's Friday, please email the information (including the dates of the show) two weeks ahead.
|
|
Facebook, EdgeRank, and the impact is has on your fan page
from The 3/50 Project and AlwaysUpward.com
 Facebook page admins for small businesses recently got one heck of a shock. The percentage of fans reached by their posts is now visible within moments of publishing...and the percentage is infinitesimally small. Those with more than 400 fans are only averaging a paltry 6%-12% per post.
 Adding insult to injury, a new "Promote" button debuted shortly after, offering pay-to-post options, for those wanting to reach more of their fans. Costs are based on the size of your fan base; the more popular the page, the higher the price tag...which few of us can afford.
Do fans know this is happening? Unlikely. All they know is that you're not showing up in their newsfeeds. Out of sight, out of mind. Pages they "liked" are disappearing from view, fast.
How is this possible?
Facebook uses an algorithm program called EdgeRank to determine the value of both posts -and- pages. Fans who continually visit your page, share your posts, "like" your posts, and comment on posts, will (most likely) continue to see you in their newsfeeds. Fans who don't (the majority, unless you cater to �ber-heavy Facebook users), won't. You're fading---or worse, have already faded---from view.
What's the solution? AlwaysUpward.com created two downloadable info packets to help you retain your Facebook audience (totally free, and completely sharable):
For FB Page Admins: How to Improve Post Visibility A straightforward solution that plays by EdgeRank's rules to retain current (and improve future) audience retention For Fans: How to Avoid Missing Facebook Page Posts A simple paint-by-numbers approach to brings beloved page posts back to their home screen (something great to share with your fans, increasing the odds you remain on their radar)
|
|
|
|
|
