Sunday, January 29
               
11:00AM - 12:00PM
The Mobile Web: How to Engage and Why
93% of the US population has a mobile device and it is predicted that by 2014 more people will access the web by mobile than desktop devices. The session will address: characteristics of Mobile Browsers; How this mobility impacts your current website; and how your customers will expect to engage with your business while they are on the run. Presented by Nicole Carroll, artist and strategic marketing consultant.
          
1:00PM - 2:00PM
Public Relations Strategies for Craft Galleries & Shops
Get out your horn and start tooting! Learn how to get the word out about your fabulous craft business; how PR ties in with social media; how to create a PR plan and how to execute it to generate free editorial coverage; and tactics you can try when promotional dollars are scarce. Presented by Tom Handley, marketing and PR instructor at Parsons The New School for Design.
 
3:00PM - 4:00PM
High Impact In-Store Events to Build Your Brand
Learn how in-store events can turbo-charge your sales! This session will address how to plan an event strategy; how to promote events through PR, social and traditional media; how to solicit key sponsorships; how to manage critical event follow-ups; and how to handle cause marketing. Presented by Tom Handley, marketing and PR instructor at Parsons The New School for Design.

      
Monday, January 30
          
11:00AM - 12:00 Noon
The Essentials of E-newsletter Marketing
Use electronic newsletters to increase your customer base! Learn techniques for acquiring your customer's email addresses, how to implement an email newsletter and how to track results. Presented by gallery owner Alison Brooks.

1:00PM - 2:00PM
Designing and Managing Successful Websites
Create a compelling and satisfying online user experience. Learn how to develop strategies to drive traffic, conversion strategies, analytics and user retention, as well as a weekly "To Do" list, specially designed to ensure online customer loyalty. Presented by freelance designer Vanessa Kincaid.

3:00PM - 4:00PM
Content Marketing & Social Media
Every sale has a story... Tell yours and watch profits skyrocket! Learn fundamentals of content marketing and how relevant content drives sales, how to use platforms like YouTube, Twitter, Facebook, and how to set goals and evaluate performance. Presented by gallery owner Donna Milstein.

          
Tuesday, January 31
          
11:00AM - 12:00 Noon
How to Use Facebook to Build Your Business (Beginner to Intermediate Level)
Facebook can be a powerful tool if used correctly. Learn how campaigns using social media can result in big payoffs for business. Appropriate for Facebook newcomers and businesses with 500 or fewer Facebook followers. Presented by Fern Solomon of Fern's Garden, Long Beach, CA.
          
3:00PM - 4:00PM
Building Strong Artist/Gallery Relationships
Good relationships are the secret to a healthy business! Learn how to create a win-win situation by building - and maintaining - strong relationships between galleries and artists, in good times and in bad. Presented by artist Q Evon and gallery owner Paula Myatt.