Happy Holidays from the CRAFT Board
Here's wishing you all a fantastic selling season. Stores will become bare and artists will need to rush into studios to produce more. What could be better!
See you all at the upcoming wholesale shows in January and February. Break a leg (except for Janet Francoeur of Carolina Creations who took it a bit too literally!).
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GETTING PUBLICITY THIS HOLIDAY SEASON
ABC World News continues to show segments focusing on Made in America, including this one. Because of these segments, I decided to see if I could get some publicity on my local ABC station. It was easier than I thought it would be. All it took was one short (about 5 sentance) email to a local reporter. I went to the local stations website, picked a reporter that does a lot of local feature stories and sent him an email explaining that I had a store full of Made in America. I heard back from him within 48 hours and soon they were in my store filming. I also put them in contact with a local studio I carry. The result was this segment, which aired two days before Thanksgiving. Since the segment aired, I have heard from multiple customers, both new & old, who saw it. Take a chance. Send an introductory email. And if you end up with a news segment, make sure you send us a link to share.
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