One benefit of being a small business or a nonprofit is that you can more easily differentiate yourself from the big-box retailers and businesses that will all be offering exclusive coupons and their lowest prices ever. For one thing, you can offer more than a discount. After all, if everyone else will be offering 20% off coupons, why would you want to do the same? The more unique, helpful, and inspiring your emails are, the more they'll stand out -- and the more likely it will be that they'll be passed along to others.  

That's exactly the kind of content you should be creating now. You may not know exactly what you're going to be offering or promoting in every communication you send, or some of the other details, but no matter whether you're a B2B, B2C, or nonprofit organization you can get ahead of the game with some smart planning.

Here are 10 ideas for holiday communications you can start working on now, so you have less to do later.

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