One of the chief benefits of using an email service provider like Constant Contact is the ability to get insight into what people are doing when they receive your communications. You can see if they're opening, forwarding, clicking, sharing -- in other words, if they're engaging with your messages and content.

But to reap any rewards from your metrics, you need to know what they mean, what trends to look for, and how you can leverage the information provided to improve your communications and better target your subscribers.

Let's take a look at what questions your email metrics can answer:

• Are people reading my messages?
• There's a lot in my emails. What are people really interested in?
• What social media networks do my subscribers use most?
• What do I do about the bounces and unsubscribes?

Click here to read the full article.

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