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It's Friday April 15, 2011
  
  

THIS WEEKS LINKS

 

From Inc., Can Rob Kalin Scale Etsy? 

 

From Retail Contrarian, Your Exceptional Day

 

From AmEx Open Forum, 

5 Steps to A Landing Page That Converts Like Crazy 

 

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Artist Spotlight

  

Artists, would you like to have your work/studio spotlighted in It's Friday? Email rani@randomactsart.com with up to two paragraphs about you, your studio & your artwork. Please include links to your website or Wholesalecrafts page and up to two pictures to be included. You can send the pictures as attachments or just send links to the pictures on your website.

Artist will be spotlighted on a first come, first serve basis.

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The Crafts Report - A Special Offer

The Crafts ReportFrom The Crafts Report & CODA 

 

Here is a great opportunity to take advantage of the best coverage available for arts and crafts professionals - The Crafts Report. This special discount offer is being made specifically to CODA members and their respective members and friends. With this offer, you get 12 monthly issues of The Crafts Report for only $17.99. That's a savings of almost $22 off the regular subscription price! You save even more with two- or three-year rates!

 

With this offer, you also get the digital edition of The Crafts Report at no additional charge. That's a $39.95 value! Every month, you'll get everything that's in the regular print edition immediately with no postal delay as well as bonus coverage, live links, search capability, audio and video and much more. A link to the digital edition is e-mailed to your inbox.

 

To take advantage of this offer, go to www.craftsreport.com and click subscribe. Use promotional code EEL226 in the box at the lower right of the subscription page. Or, you can call 800-331-0038 or 715-445-5000 to order by phone.

 ACW 2011

ACW Website = Free Press for My Gallery

by Rani Richardson, Random Acts of Art

 

I was contacted by a reporter from a neighboring county's newspaper wanting to do a feature article on my gallery for their weekly magazine. Not only does that county have a much larger population than my own, their paper is also distributed here. The weekly magazine is included in the paper on Fridays, available for free at many newsstands, distributed to upscale hotels in 3 counties and direct mailed to upper income homes in both our counties.

 

I'm thrilled with the press coverage but, since they usually focus on stores & restaurants in their area, I was curious as to how they found me. It turns out that the reporter found me because of ABC News & the American Craft Week website. The ABC News reports about Made in America intrigued the reporter. While doing some research on line, she found the ACW website. She found my gallery on the Participants page, the only participant listed in our area. That led her to my website & finally into the store for the interview and photos.

 

So, have you signed up as an ACW participant yet? Why not? It's free to CRAFT members. We can't promise you an experience like this, but why not make it easier for someone who's looking to find you. Sing up now!

 

Just a reminder, if you don't have an event planned or finalized yet, just leave that blank. You can fill out a Change Request later to add your event. 

 

CRAFT is a national organization of artists, retailers & show sponsors working to support American craft, save money, educate & network.