THIS WEEKS LINKS
Have you read a blog or an online article that you found interesting or helpful? If it was helpful to you, it will probably be helpful to other gallery owners and artists.
Send it to me at rani@randomactsart.com to be included in our weekly newsletter.
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ACW PARTICIPATION
Just a reminder... While CRAFT members do not have to pay the participation fee for American Craft Week, you were not automatically signed up as a participant. You must still sign-up on line.
Go to the Participants & Events page of the ACW website and look for your listing. If it is not there, go to the bottom of the page and CLICK TO APPLY.
Only about half of the CRAFT members have signed up, so there are still lots of you who are not being included! |
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Consistent Branding is Key
How to use the same voice and image across all your marketing channels
Your brand and all of its building blocks -- logo, colors, voice, how things are communicated -- is so critical to your business and organization. It differentiates you from your competition and helps build loyalty and trust among your customers and members.
In the past, it was easy to maintain brand consistency through a storefront, newspaper ad, or your organization's letterhead. Today, one has to maintain brand across multiple channels including websites, email newsletters, and social media marketing sites like Facebook and Twitter. On those sites in particular, there's less control over look and feel, as well as added pressure to rise above the fray of continuous updates and posts.
Read the rest of this article in Constant Contacts Learning Center.
Don't forget, as an Affinity Partner, CRAFT members get an extra 10% discount from Constant Contact when prepaying for 6 or 12 months. That becomes a 20% total discount for 6 months and a 25% total discount for 12 months. Make sure you use this link when signing up. If you already use Constant Contact, you can email Laurie at info@craftonline.org to make sure you are signed up as for the CRAFT discount. |
Call For Booth Numbers
Before major shows we put out a list of CRAFT members exhibiting at that show. If you are going to be exhibiting at the summer BMAC, please email rani@randomactsart.com with the show name and your booth number. If you will be offering any show specials, we are happy to include that information.
Booth numbers for BMAC must be received by Wednesday, August 18. |
Get Well Soon
We are sending our best wishes to Lisa Drumm, who recently suffered a heart attack. Lisa and Don Drumm are founding members of CRAFT, both craft artists and gallery owners. Lisa is recovering and working from home at this time. Any well wishes should be sent to her in care of the gallery:
Lisa Drumm
c/o Don Drumm Studios and Gallery
437 Crouse Street
Akron, OH 44311 |
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