CRAFT Forums
Do you pay commission to your sales associates? If so, how much? If not, why?
Please visit the CRAFT forum boards and share your thoughts and expertise on this subject .
American Craft Week
Reminder
We would like to think all members of CRAFT would want to participate in American Craft Week, but many of you have not signed up. Just because you are a member of CRAFT, that does not mean you were automatically signed up as a participant. If you are going to be participating in or promoting American Craft Week, please check the Participants page. If your gallery or studio name is not there, please email info@americancraftweek.com with the following information:
Gallery/Studio Name
City, State
Contact name & email
Website
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Are you planning on printing postcards or flyers for your American Craft Week event? Is it time to order business cards? Don't forget to check the prices at nextdayflyers.com
They do great work, are very, very affordable and also quite speedy. If you use this link to sign-up, and create your account, they will donate 7.5% of your order to ACW! You only need to do this once, and all your future printing will contribute as well. And we can promise, you will love their work.
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Promote Your American Craft Week Events!
Support American Craft Week at the same time!
 A special advertising section promoting American Craft Week will publish this fall in AmericanStyle as a fund-raiser to help defray costs of the campaign. Your ad in this section can attract customers to your gallery or event; it can shout your support for American Craft; it can invite the public to your region and your doorstep. AmericanStyle reaches an estimated 125,000 readers who are art and craft collectors, travelers and enthusiasts from coast to coast. Our special section will appear in the magazine's most-read issue, its Fall Arts Preview, scheduled to reach newsstands in mid-August and remain live through October. The entire special section will be repeated online at AmericanStyle.com. It will also appear online at www.AmericanCraftWeek.com.
For this special section, AmericanStyle is also granting American Craft Week advertisers permission to download and reprint the special section to distribute locally. This is unprecedented coverage for an advertisement - the equivalent of three ads and a flier all for one price.
As a major sponsor of American Craft Week, AmericanStyle magazine has pledged to donate a portion of the proceeds of this special advertising section to American Craft Week. In addition, AmericanStyle will donate a full-page ad for American Craft Week's own use. The magazine is also
covering American Craft Week events and promoting the American Craft Week website in its editorial pages.
DEADLINE EXTENDED: Reserve your ad by July 2 for the Fall Arts Preview and American Craft Week special section. Online-only ads are available, too.
Call AmericanStyle today for more information:
Merle Honey Porter 800-432-7238, ext. 268
Alex Rothstein 800-432-7238, ext. 229
Jean Thompson 800-432-7238, ext. 218
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Table Topics over Lunch
NYIGF Sunday, August 15th
12:30-2:00 Room 1C04
$20, includes $10 food voucher
Sponsored by CRAFT:
TABLE 1: Making your blog work for you.Retail stores are learning the value of blogging to keep their customers' interest. Come find out how to get started, what constitutes good content and how to keep it going from a successful blogger. Led by: Janet Francoeur, Carolina Creations, New Bern, NC
TABLE 2: Public relation strategies for craft galleries/shops. You need to get the word out about your fabulous craft business ...but do not have many promotional dollars? This discussion will include the basics for creating a PR plan and how to execute it to attract free editorial coverage. Led by: Tom Handley, Marketing and PR Instructor, Parsons School of Design
TABLE 3: How to use Facebook and Twitter to build your business.
Learn how viral campaigns using these methods can be powerful tools with big payoffs. This artist/store owner will share with you how she ties it all together with great success. Led by: Fern Solomon, Fern's Garden, Long Beach, CA TABLE 4: Designer Jewelry Store Roundtable for a Tough Economy. Is a significant portion of your business in designer jewelry? Take this opportunity to learn and share some effective strategies to survive and thrive in an uncertain economy with this successful store owner who has weathered many years of ups and downs. Led by: Tara Silberberg, The Clay Pot, Brooklyn, NY
TABLE 5: Doing E-newsletters using Constant Contact can save your business.
Why you should do it right now! Learn why, when and how to accomplish this. Up to the minute facts and comparative figures from Constant Contact will be given and story ideas and examples will be handed out. Led by: Donna Milstein, Owner, Hanson Galleries, Houston, TX TABLE 6: Salesmanship: the Buyer/Seller Dance. Everyone talks about marketing, but how do you make a sale once you have a captive audience? Join this table and learn to lead the sales dance by making selling a natural, comfortable communication process. Led by: Nicole Carroll, Artist Marketing Consultant, Hudson Valley, NY TABLE 7: How to create a good Standard Operating Procedure Manual.Training and retaining good employees dictates having an up-to-date SOP manual. Attend this topic to learn what its contents should include and how to benefit from using it. Led by: Larry Williams, Gallery Director, Hanson Galleries, Houston, TX
TABLE 8: Using the Latest Technologies
Using the latest web technologies in your store (like Iphones and Ipads) to interrelate with customers and boost sales. Led by: Nancy Vince, President, Wholesalecrafts.com |
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