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It's Friday  March 19, 2010
 
This Weeks Links
 
From American Express Open Forum, 9 Traits of a Great Small Business 
 
Pantone releases color palettes for home furnishings and interior design
 
Have you read a blog or an online article that you found interesting or helpful? If it was helpful to you, it will probably be helpful to other gallery owners and artists.

Send it to me at rani@randomactsart.com to be included in our weekly newsletter.
 
 
 
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Travel Tip 
LasVegasSign 
Planning on attending or exibiting in JCK, ACRE or Niche: The Show?
 
Live in a city served by Allegiant Air? Purchase a Las Vegas flight/hotel combo, and your companion flies to Vegas for FREE. Sale ends March 24th.
 
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Photo Request
 
We need photographs for the American Craft Week web site and brochures. From artists, we need photographs of you, your work and you at work. From galleries, we need photographs of your galleries and displays.
 
Any photographs used on the web site will be a hotlink to the artist or gallery web site.
 
Please send high resolution images to
 
 
 
Five Simple Steps to Better Product Photography
From Table Top Studios 
 
1) In order to ensure your images are sharp, make sure you know how to focus your camera.   Digital cameras with auto focus are often difficult to focus precisely, especially when shooting small objects.  Read your owner's manual and be sure you understand how your camera's auto focus operates. Most digital cameras are designed to easily focus on large objects but have difficulty on small subjects. It is often useful to put your camera in spot focus mode.  Spot focus will give you more control over what part of a scene the camera is actually focusing on.
 
2) Use a tripod, even the slightest movement while taking a picture will cause motion blur.  The closer you get to an object the more obvious the motion blur becomes. Even an inexpensive tripod will make a big difference in the sharpness of your images. For really sharp images it makes sense to invest in a good, sturdy tripod. If your camera has a remote shutter release then use it, if not then use the camera's built-in timer to minimize camera shake.
 
3) To get the largest area of your subject in focus put your camera in aperture priority mode and set the aperture to the highest number possible. The closer you get to your subject the more important this becomes.
4) Use soft lighting.  Your camera's built-in flash will rarely give good results for product photography. For soft lighting either shoot outside on an overcast day or use a light tent like the EZcube�, or use a soft box.
 
5) Use image editing software. Even inexpensive software like Photoshop Elements™ can make your product photography much easier. It may seem like it's faster to use an image exactly as it was shot.  But in reality, it is difficult to shoot an image precisely how you would like it to appear in it's final form.  Image editing software allows you to crop an image, adjust it's exposure, sharpen the image and then resize it, often in less than 60 seconds. 
The biggest difference between an amateur's product snapshot and a professional's product image are sharpness and lighting. Steps 1,2, and 3, will improve the sharpness of your images while Step 4 will improve your lighting.  A minute spent editing an image will improve it further.  Because these few steps seem so basic, it's tempting to ignore them.  However, if you take the time to follow them, you will see a huge improvement in the quality of your images.
 
Table Top Studios is a CRAFT Affinity Partner. CRAFT members receive a 15% discount on all purchases. Click here for the shopping cart code (you must be logged on to the CRAFT website to see this page).
American Craft Week News
 
One of our sponsors, Nextday Flyers, now has a special page set up for CRAFT members and other American Craft Week participants:  www.nextdayflyers.com/nonprofit/AmericanCraftWeek   (please be sure to use this exact URL!) Why is this really GREAT for all of us??  Because NextDay Flyers does great quality printing of postcards, flyers, business cards and more, at great prices, and super-fast turnaround times - so that's good for all of our businesses - AND when you go to this page and REGISTER through this page, 7% of the revenues from each order placed this way will come back to American Craft Week to help us pay for costs such as graphic design, the website, printed material and postage.  So you can save money for your business and make a little donation to American Craft Week with each order!  Check out their website www.nextdayflyers.com for the products and services offered, but please BE SURE to register through the URL shown above or ACW will not get credit for your order!
 
Do you know what your American Craft Week event will be already?  If so, please post it on the "discussion" tab on the American Craft Week Facebook page. We do not yet have individual events listed on the website, but will be setting that up soon and will notify all participants about how to get their listing up on the site.
 
American Craft Week passed 100 participants this week, and we have over 150 fans on Facebook!  If you have not signed up to participate, please do so by sending an e-mail to
info@americancraftweek.com with your contact details.  The fee to participate is $25 for non-CRAFT members (check payable to CRAFT), and you will be billed for this amount if you sign up.  If you would like to make a donation in support of American Craft Week, we would be delighted - please see the website for options and details:  www.americancraftweek.com


CRAFT is a national organization of artists, retailers & show sponsors working to support American craft, save money, educate & network.