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Interactive Marketing Will Cannibalize Traditional Channels: Forrester
There's bad news for those who sell through traditional marketing channels: Six in ten marketers surveyed by Forrester Research Inc. will increase their interactive marketing budgets by shifting funds from traditional media.
And direct mail was cited by more marketers - 40% -- than any other channel as being one to cut, outranking newspapers (35%), magazine (28%) and television (12%).
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Marketing Emails Expected to More Than Double in Five Years
In its latest study, Forrester Research projects that consumers will receive more than 9,000 email marketing messages a year by 2014. That translates to about 25 messages a day, double the average of 10 to 12 people deal with today. According to the study, spending on email marketing will hit $2 billion in five years, nearly double the projected 2009 spending of $1.2 billion. Email is cheaper, faster and easier to measure than traditional creative advertising. But that doesn't make it perfect. The report, which surveyed 286 email marketers in the US and 3,730 US online consumers, also predicts marketers will waste $144 million on e-messages that never reach their primary targets because of poor list hygiene and mailing practices, as well as overzealous ISPs that group good messages with spam. |
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SMS TEXT MESSAGING - Mobile Response Network
Reach over 62 million individuals on their Mobile Devices. Selections include:
- Ethnicity
- Gender
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Click here for more information. |
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Free Marketing Recommendations from MAG
Whether you have a marketing team or work solo on your direct marketing campaigns, we're ready to help you develop a successful marketing program for any type of budget.
A partial list of our services include:
- Postal, telemarketing, email, texting lists
- Postcards Online
- List Compilation
- Creative (Letters, flyers, postcards, brochures, etc.)
- Mailing Services
- Email marketing with Constant Contact
To receive your free marketing recommendation contact Tom Taylor at tom@mag4lists.com or Fran Cohen at fran@mag4lists.com or call us at 631-264-3802. |
