THE MAG REPORT
Marketing Tip Of The Month March, 2009
In This Issue
Top 10 E-Mail Marketing Mistakes
MAG & Constant Contact
List of the Month
Quick Links
Greetings!
 
Our intent by sending you this newsletter on a monthly basis is to give you just one important marketing tip each time that may be just the right ingredient to help grow your business. 
 
Please be sure to take a look at MAG's Cluster Advertising and Marketing Stimulus Programs - there's something affordable there that any business can use in these challenging times.
 
We invite you to submit any questions or topics that you would like to see covered to info@mag4lists.com.
 
What are the top 10 e-mail marketing mistakes?
 

E-mail marketing has almost become too easy to execute, given the proliferation of bulk e-mail providers.  It's critical for organizations to be strategic in this tactic and avoid these common mistakes.

 

1. Not having a strategy.  You must have a strategy detailing reasons for the e-mail, content, audience, key messages and metrics.

2. Using an outdated list. You need a permission-based list of opt-in subscribers to increase open rates and reduce undeliverable e-mails.  If contacts haven't opted in, you may be flagged as spam and prohibited from sending future e-mails.
 

Click here to read more...  

  Marketing Advisory Group is a partner with Constant Contact 
  
 
This partnership will enable Marketing Advisory Group to provide clients wanting multi-channel advertising with an easy-to-use email marketing tool for creating and sending professional email newsletters, announcements, promotions, and more. 

Marketing Advisory Group provides customized full service advertising and marketing support. Email marketing is an important part of its clients' sales and marketing plans, and by working with Constant Contact, Marketing Advisory Group is able to provide email marketing consulting, strategy, branding, creative design, content development, and results analysis. Maintaining customer contact by telephone or with traditional direct mail is also available for multi-channel marketing. In contrast, email marketing is immediate, easy, measurable, and costs fractions of a penny per email.
 
Marketing Advisory Group uses Constant Contact as a cost-effective vehicle towards providing a complete email marketing solution customized to meet its clients' specific needs. As a Constant Contact Business Partner, MAG has been able to expand its business and consulting services and tap into additional sources of revenue by utilizing a vast set of resources, including: online reporting;  and access to a Partner Extranet for marketing and promotional tools, content, and materials to educate its client base on the benefits of email marketing.
 
We encourage you to take advantage of some of the economical opportunities in these troubling times.  If you would like to schedule an appointment, please call us at 631-264-3802 or email tom@mag4lists.com.
 
SOHO Small Office Home Office Business Professionals
by Listopedia Consortium

Reach Business Professionals and small business owners who work in a small office or work from home.  Postal and email names available.  Selections include:

  • Age
  • Business/Industry
  • Business Office
  • Income
  • Job Title
  • Company Size

Click here for more information...

Business Decision Makers also available.  Click here to view the datacard. 

Free Marketing Recommendations from MAG

Whether you have a marketing team or work solo on your direct marketing campaigns, we're ready to help you develop a successful marketing program for any type of budget.

A partial listing of our services include:

  • Postal, telemarketing, email lists 
  • Postcards OnLine 
  • List Compilation 
  • Creative (Letters, flyers, postcards, brochures, etc.)
  • Mailing Services

To receive your free marketing recommendation contact TomTaylor at tom@mag4lists.com or Fran Cohen at fran@mag4lists.com or call us at 631-264-3802.