THE MAG REPORT
Marketing Tip Of The Month January, 2009
In This Issue
As consumers become more deal-savvy, marketers take coupons to the next level
Post Cards On-Line
List of the Month
Quick Links
Greetings!
 
Happy New Year and welcome to MAG's first monthly newsletter in 2009.
 
Our intent by sending you this newsletter on a monthly basis is to give you just one important marketing tip each time that may be just the right ingredient to help grow your business. 
 
We invite you to submit any questions or topics that you would like to see covered to info@mag4lists.com.
 
As consumers become more deal-savvy, marketers take coupons to the next level
 

As the economic turmoil continues, many brands and retailers are turning to digital coupons to sweeten consumer offers.  This holiday season saw the growth of coupons transmitted across social networks, coupon aggregation sites and mobile phones.

 

"Everyone's feeling the pinch, and coupons are a great way to continue buying your favorite brand and save money on it," say Lisa Bradner, senior analyst at Forrester Research.  "Consumers are being aggressive because they're trying to save money every way they can.  For the companies involved, it's a plus because it means consumers like you - and want to stick with you." 

Click here to read more... and to take a look at how your coupon or offerings would look, check out Community Savings Online. 

 

  Post Cards On-Line
 
 
An Inexpensive and Effective way to capture your share of the market through DIGITAL ADVERTISING using your existing material.
 
You still need to get the exposure if you intend to stay in business.  Updgrade your advertising and marketing campaigns to Digital Advertising. 
 
Reduce your per contact cost approaching .40 for a 5,000 post card mailing to less than .20 per contact using Digital - Post Cards On-Line.
 
We will take your existing post card, flyer or coupon, convert it to HTML and delploy to the targeted audience you need to reach (at no additional cost - valued @ $300-$500).
 
Now you can come into contact with At Home Consumers or On The Job Executives at their place of business.
 
Time for a Change - Test Digital Post Cards On-Line
 
Check it Out 
 
    Quantity                At Home Consumers             On The Job Executives
 5,000 Contacts                    $825.00                                      $950.00
 7,500 Contacts                    $900.00                                    $1,125.00
10,000 Contacts                   $950.00                                    $1,275.00
 
$200 discount for 2nd use, $300 discount for 3rd, 4th & more for the same prepared material.
 
We encourage you to consider taking advantage of an extremely economical opportunity to take your business to the community or further.  Click here to print a Post Cards On-Line flyer or Visit the DEAC website (www.mag4lists.com/deac.html) for specific information on scheduling, rates and access to a coop participation form.  Otherwise to schedule a meeting contact us at (631) 264-3802 or tom@mag4lists.com as we would like to help you maximize success.
 
Consumer Multichannel Masterfile 
by Listopedia Consortium
 

Reach Consumers who have opted-in to receive information through an affiliate network.  These subscribers have provided demographic and lifestyle information.

Postal and email names available.  Selections include:
  • Age
  • Gender  
  • Household Income
  • Credit Card Buyer
  • Marital Status
  • Presence of Children and more

Click here for more information...

Business to Business Multichannel Masterfile also available.  Click here to view the datacard. 

Free Marketing Recommendations from MAG

Whether you have a marketing team or work solo on your direct marketing campaigns, we're ready to help you develop a successful marketing program for any type of budget.

A partial listing of our services include:

  • Postal, telemarketing, email lists 
  • Postcards OnLine 
  • List Compilation 
  • Creative (Letters, flyers, postcards, brochures, etc.)
  • Mailing Services

To receive your free marketing recommendation contact TomTaylor at tom@mag4lists.com or Fran Cohen at fran@mag4lists.com or call us at 631-264-3802.