As consumers become more deal-savvy, marketers take coupons to the next level
As the economic turmoil continues, many brands and retailers are turning to digital coupons to sweeten consumer offers. This holiday season saw the growth of coupons transmitted across social networks, coupon aggregation sites and mobile phones.
"Everyone's feeling the pinch, and coupons are a great way to continue buying your favorite brand and save money on it," say Lisa Bradner, senior analyst at Forrester Research. "Consumers are being aggressive because they're trying to save money every way they can. For the companies involved, it's a plus because it means consumers like you - and want to stick with you."
Click here to read more... and to take a look at how your coupon or offerings would look, check out Community Savings Online.
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Post Cards On-Line
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Consumer Multichannel Masterfile
by Listopedia Consortium
Reach Consumers who have opted-in to receive information through an affiliate network. These subscribers have provided demographic and lifestyle information.
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Business to Business Multichannel Masterfile also available. Click here to view the datacard. |