Whether you sell online or use the Internet to keep communications going with prospects and clients, you want your emails to get a specific response.  You want people to open your emails, read them, and then take action.  You may want them to fill in a form or pick up the phone or go to your website and buy, but essentially your emails should prompt prospects to contact you and prompt past clients to buy from you again.

Is that what happns when you send out emails to the people who have given you  permission to email them?  If you're getting a limited response to your marketing emails, it's time to figure out what's wrong.

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