How to Boost Your Direct Mail Response Rate
by Alan Sharpe
Direct mail marketing rules are made to be broken, or so I'm told. So break this one and see what happens.
Direct mail pundits, me included, recommend that all your direct mail pieces have an offer. The offer, as you know, is the incentive that you give prospects to encourage them to respond.
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MAG Media Service
List Compilation
Name and addresses, both business and consumer represent a vital link to your business prosperity.
Names and addresses are available through many sources - including acquisitions, rental or compilation. Names and addresses that you collect from business activities represent an asset for building strong, results oriented relationships as a business entity. Consider whether you have access to the following suggested sources:
Customers --- Association Membership --- Surveys --- Invoices
Inquirers --- Referrals --- Networking Events --- Correspondence
Coupons --- Meeting Rosters --- Warranty Cards --- Business Cards
Phone Calls --- Directories --- Press Releases
Then treat your sources as value that needs to be put to work, producing results for your business.
The Cost for Creating Your Customized List
Consumer names & addressess - 3 lines = .26 each
Business names & addresses - 4 & 5 lines = .30 each
Email names & email addresses = .18 each
Minimum $95
call 631-264-3802.
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Business Decision Makers
by Listopedia Consortium
Reach key business decision makers within the U.S. These professionals include Business Owners, C-Level Executives and other influential executives.
Postal and email names available. Selections include:
- Company Size
- Business/Industry
- Job Title
- Sample industries - Accounting, Education, Insurance, Printing, Real Estate, Travel and more.
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 Full Time or Part Time - Please pass along
We are looking for highly motivated commissioned Sales People to offer all of our exciting new marketing products. Please pass this along to your friends and neighbors who may be able to take advantage of this opportunity and have them email their resume to fran@mag4lists.com or fax to 631-264-3806. Opportunities available throughout the U.S. Owning a Laptop would be helpful.
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