Marketing Advisory Group today announced a partnership with Constant Contact®, the leading email marketing service for small businesses, associations, and nonprofits. The partnership will enable Marketing Advisory Group to provide clients wanting multi-channel advertising with an easy-to-use email marketing tool for creating and sending professional email newsletters, announcements, promotions, and more.
Marketing Advisory Group provides customized full service advertising and marketing support. Email marketing is an important part of its clients' sales and marketing plans, and by working with Constant Contact, Marketing Advisory Group is able to provide email marketing consulting, strategy, branding, creative design, content development, and results analysis. Maintaining customer contact by telephone or with traditional direct mail is also available for multi-channel marketing. In contrast, email marketing is immediate, easy, measurable, and costs fractions of a penny per email.
"Our customers are continually looking for cost-effective ways to market themselves and their businesses, and partnering with Constant Contact helps us deliver that capability as a valuable addition to our core service offerings," said Fran Cohen, President. "Constant Contact's ease-of-use, affordability, and professional look made it an easy choice for partnership."
"We strive to help small businesses succeed in growing lasting customer relationships," said Alec Stern, VP, Strategic Market Development, Constant Contact. "We are pleased to provide Marketing Advisory Group with the industry award-winning email marketing service that helps them meet the needs of their clients."
Marketing Advisory Group uses Constant Contact as a cost-effective vehicle towards providing a complete email marketing solution customized to meet its clients' specific needs. As a Constant Contact Business Partner, MAG has been able to expand its business and consulting services and tap into additional sources of revenue by utilizing a vast set of resources, including: online reporting; and access to a Partner Extranet for marketing and promotional tools, content, and materials to educate its client base on the benefits of email marketing.
