Shouting in a Seismic Shift
How to market in our changed and changing business environment
It used to be you could shout (promote) your way to success. The bigger and better your megaphone, the more people heard your message.
Now, the Internet has dealt seismic shifts to the marketing landscape, and your prospects ignore megaphone marketing.
If you're responsible for sales or marketing, this presents a big problem: your prospects won't buy from you until they know you, like you, and trust you. That won't happen until they're listening to you.
No Shortage of Solutions How to get their attention? Marketers on all sides have suggestions: advertising, videos, landing pages, press releases, advertising, and self-publishing. Did I mention social media and Search Engine Optimization?
The problem isn't that there is no solution. The problem is that there are so many solutions it's hard to know where to invest your time and money.
Get More Leads. Sell More Stuff.
This presentation takes on the issue of getting your word heard in today's environment of continuous commercial cacophony. You'll learn:
- Why it's hard to make the right decisions about where to invest your marketing time and money, and a simpler way to make those decisions.
- What you need to do before you take on social media.
- How you can add power to your marketing by doing exactly what you want to do.
