For Immediate Release
 

Start your Pedals, America- The Get Up & Ride  

National Bike Challenge Is On!

New online competition will engage and connect bicyclists from coast to coast

Washington, D.C. - March 21, 2012 - Launched today by a powerful alliance of the Kimberly-Clark Corporation (NYSE: KMB), the League of American Bicyclists, Bikes Belong and Endomondo, the National Bike Challenge aims to inspire and empower millions of Americans to ride their bikes for transportation, recreation and better health.

 

The Challenge is simple: Sign up as an individual or as a team, log your miles, share your stories and encourage others to join you. Riders will compete for prizes and awards on the local and national level, including a Grand Prize trip through California wine country from Trek Travel. Already, organizations in 26 states have committed to participate and have started warming up for the May 1 start date on the Challenge website: nationalbikechallenge.org.

 

"The League is excited about this unique opportunity to share the many benefits of bicycling and offer a fun, engaging entry point for new riders," said Andy Clarke, President of the League of American Bicyclists. "There's nothing like riding a bike with your friends and colleagues and the National Bike Challenge will create a new social network of cyclists stretching from coast to coast."

 

The online initiative was piloted by Kimberly-Clark (K-C), Endomondo and the Bicycle Federation of Wisconsin in 2011. The idea was sparked by K-C research engineer, Rob Gusky, and Kimberly-Clark extended the competition to its 57,000 global employees. The Challenge proved to be a great team building and wellness activity for K-C's sustainability efforts globally. Participating K-C employees logged 357,739 miles globally, with U.S. employees pedaling 182,210 miles. The success in Wisconsin led to a bigger vision: Taking the challenge to the national level.

 

"We're pleased to be the national sponsor of the Challenge as it supports the wellness of our employees and the communities we serve, while contributing to improved air quality by replacing car travel with clean, healthy bicycle trips," said Jan Spencer, K-C's senior vice president of continuous improvement/procurement/ sustainability. "This year, K-C is providing an extra incentive for our global team members: The Kimberly-Clark Foundation will donate 10 cents to the League of American Bicyclists for every mile logged by a K-C employee during the 2012 Challenge."

 

The platform for the National Bike Challenge was created by Endomondo, a social fitness network with 7.5 million users worldwide. "Riding a bike for transportation is among the top five activities for our European users, and we look forward to helping expand this kind of biking in the U.S. with this campaign," said Mette Lykke, Co-Founder of Endomondo. "Logging your miles is easy and the social interaction with co-workers, family and friends really makes it fun and motivating to get up and ride."

 

"Bikes Belong is delighted to be a part of the National Bike Challenge, which provides all the tools to help more people ride bikes more often," said Bruno Maier, vice president of Bikes Belong. "We're looking forward to seeing all the different types of riders who participate. The Challenge is a great way to encourage people to live healthier lives."

 

The Challenge runs from May 1 to August 31, 2012, but the public is invited to sign up now and get warmed up. For more information, visit www.nationalbikechallenge.org. Join us at facebook.com/nationalbikechallenge. 

Contact:
Carolyn Szczepanski

Communications Director
League of American Bicyclists
(816) 509-0774
Carolyn@BikeLeague.org 

The National Bike Challenge is a partnership of...

League Logo and Link
About the League: The League of American Bicyclists promotes bicycling for fun, fitness and transportation, and works through advocacy and education for a bicycle-friendly America. The League represents the interests of America's 57 million bicyclists, including its 300,000 members and affiliates. Learn more.

About Kimberly-Clark Kimberley Clark and its well-known global brands are an indispensable part of life for people in more than 175 countries. With brands such as Kleenex, Scott, and HUGGIES, Kimberly-Clark holds No. 1 or No. 2 share positions in more than 80 countries. Learn more


About Endomondo:
Launched in 2008, Endomondo is a social sports and fitness network that enables people worldwide to engage around their passions  for living active lives. Endomondo turns the mobile phone into a personal trainer and a social training partner and has 7.5 million users worldwide. Learn more.



About Bikes Belong: The Bikes Belong Coalition is the U.S. bicycle industry organization dedicated to getting more people riding bikes more often. Bikes Belong works to increase federal bike funding, awards grants to support innovative bike projects, promotes bicycling and its benefits, and backs crucial national partnerships. Learn more 
.