Greetings!
Large scale lay-offs and rumors of more to come mean that the public is spending less and looking to cut back even more. The economic forecast? High winds and raging waters. An economic condition called - Recession!
Experienced navigators manage these conditions as effectively as they would in calm waters and economic prosperity. They simply apply a different set of navigational principles.
They first lower their sails by doing with less and cutting out what is unnecessary. In a period of economic unrest, a company can be knocked back and forth or even capsized by the gusts of uncertainty. Turn down power use, cancel unnecessary service agreements and outsource necessary services where feasible.
"Change your course not your destination."
Some businesses cut their organized marketing and customer service overhead first. A common mistake since these services are typically the last to be formally added to an emerging enterprise. The last to be added, is the first to go, according to some managers.
However, a wise navigator will turn their ship into the wind. That is, they head straight toward their customer. They clearly communicate the benefits that their company has to offer. They expand their availabile hours of operations to accommodate their customers. They expand their geographic service reach to invite new customers; and they do this while cutting labor cost. How? They outsource!
National CCL can help you slash your customer care expenses up to 84% while expanding your operating hours to 24/7 and your customer reach countywide, statewide or nationwide.
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