Yes, it certainly seems confusing. In the end, however, the process is simple. The goal is to achieve the highest sale or lease price in the shortest amount of time. There are absolutely some first steps that you can take to achieve this. Here are five of the most crucial actions that we recommend: 

Who: Hire an expert. Marketing real estate today is a sophisticated business, and a very high percentage of available real estate is available only through professionals, either institutional owners or commercial real estate brokers. As an individual, you are placing yourself at a competitive disadvantage by trying to sell the property yourself. A secondary advantage of hiring an exclusive broker is that an agent serves as a buffer between you and the eventual buyer, usually leveraging the price upwards in the negotiation process...... (MORE)