Greetings!
With Thanksgiving just around the corner, we've given a lot of thought to how much we have to be thankful for this time of year. When we sit down to celebrate at our Thanksgiving tables, we should all think for a minute about how far packaging has come in helping to prolong the life of the food we are eating, and allowing the great variety of foods to safely appear on our holiday tables. Peter has been talking a great deal recently about how those of us in packaging should be applauded for elevating the role that it plays in our lives today. However, as he explains on FOX Business, in the Los Angeles Times Sustainable Packaging Report and in the November issue of Packaging World, as we move forward in our efforts to create a more sustainable future, we must reconsider the packaging systems that were developed without consideration of their impact on our planet. As the keynote speaker at the Packaging Outlook Summit last week, Peter described how packaging may play a very different role in our lives and envisioned the supermarket of the future. He stated, "If we seek to minimize the impact of packaging on our planet, the packaging formats and experiences we know today could be profoundly different in the future." I hope you will spend some time during the holidays thinking of how we can all help contribute towards a more sustainable environment. Happy Thanksgiving! Best Regards,
Lisa |
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FOX Business - Peter Clarke Discusses the Future of Sustainable Packaging
Sustainable packaging is packaging systems that minimize their impact on the planet. It's about meeting our needs without compromising the ability of future generations to meet theirs.
FOX Interview
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Los Angeles Times - Packaging Unwrapped: Special Report on Sustainable Packaging  What is the responsibility of the consumer in making sustainable packaging a reality?
Product Ventures' CEO Peter Clarke responds: "While we have embraced the convenience of disposability, the reality is that a disposable society is not a sustainable one. Consumers need to evolve beyond this "throw away" mentality and to embrace re-usability, refill-ability and recycling systems that eliminate waste." Los Angeles Times |
Brand Packaging - The White Space: Absinthe Six Packaging Concepts Worthy of its Epic Story
As with the famous artists of La Belle Époque, the green fairy called upon Product Ventures and we tapped our graphic and structural package design talents to rediscover, capture and unleash the true essence of this intoxicating and misunderstood spirit. We conducted extensive historical research, interviews with master mixologists, contextual immersion into Parisian cafés and retro speakeasies of the Prohibition era to develop six design themes that capture absinthe's multifarious nature.
Brand Packaging
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Advancements in Solar Technology and Its Impact on Packaging By Kristine Lickstein
In today's market it is unlikely to find an industry that hasn't been affected by the pressure to become more sustainable. Consumers are more knowledgeable about the products they purchase and are making a conscience effort to select items that have less impact on the environment. Actions like buying Coke's new PlantBottle™ or bringing reusable bags to the grocery store have transformed previously foreign words like "reusable" and "renewable". Renewable materials and ingredients however, are not the only factors consumers consider prior to purchase. The switch from incandescent light bulbs to compact florescent lights (CFL's) and the dramatic increase in sales among hybrid cars are just two cases where "green" energy is the main buying incentive.
For questions or inquiries contact:
Kristine Lickstein, Engineer - Packaging Technologies & Commercialization
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