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Greetings!
Thanksgiving is just ahead and all of us at Product Ventures have been reflecting on our growing business this past year, knowing that we have much to be thankful for this holiday season. Many of you have been able to visit us in our expanded design studio and research facility, experiencing firsthand the additional value that our comprehensive services can bring to your business.
Wendy Church, Creative Director of Strategic Branding, and her graphics team have been busy working on the package design for Rain, a new-to-the-world skin care hydrating product; Drive, an innovative sports drink package; and Absinthe, the powerful spirit which has seen an enormous resurgence in popularity in recent years. Also, we will be sharing with you in 2011 the exciting graphics work we are doing with Home of the Brave, a company founded by Glen Tomlinson in 1991 to provide tours for veterans visiting the historical US military sites of Hawaii, including Pearl Harbor, USS Arizona Memorial, Wheeler Army Airfield, Schofield Army Barracks, Fort Shafter, and Punchbowl National Memorial. As a former US Marine, I immediately connected with the passion and vision of this patriotic entrepreneur.
I encourage you to visit our website and see our growing team, or even better, if you are in the area for the holidays, please come by and let's talk in person. Our last two years have been our most successful ones yet, and we thank each of our clients for giving us much to be thankful for this holiday season.
Happy Holidays!
Best regards,
Peter
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New Hires!
As part of our continued efforts to always put our clients' needs first, we have added a Director of Client Relations, Lisa Zierolf to our staff who will be reaching out to make an introduction to you. In addition, our new Project Manager, Sarah Palomba, will be involved with many of the design projects we have planned for next year. I know they both look forward to working successfully with you.
Director of Client Relations - Lisa Zierolf
Lisa has a BA in Business Administration from Wittenberg University in Ohio and began her career at Time Inc., culminating as Circulation Director of Time Magazine Canada. She then moved to Moody's Investors Service and held the position of VP of Sales and was responsible for managing the sales group and achievement of overall sales goals.
Project Manager - Sarah Palomba
After graduating Summa Cum Laude and Phi Beta Kappa from Skidmore College, Sarah began her career as project manager for The Worx Group, a marketing agency, where she was responsible for her clients' brand initiatives. Additionally, Sarah managed the design and business strategies for celebrity lifestyle maven Chris Madden and Project Runway's Althea Harper.
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Camera Carrier & Support System
Product Ventures' design for the award-winning Petrol™ Cambio Tripod bag is an industry first - a carry-on sized smooth rolling camera carrier that transforms into a lightweight support system for small video camcorders. This ultra high-end all-in-one video camera bag allows users to travel lighter, avoid waiting for baggage, and to set up quickly once arriving at the location.
Watch the Video
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Food & Beverage Packaging Cover Story
Packaging and the Recovery
"While consumers are eating at home more, there's still that desire to create a restaurant experience for family meals," says Peter Clarke, head of design firm Product Ventures. "What we're finding is that packaging is having to work harder to help." Read More
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Beautiful and Elegant Package Design Illustrating Product Ventures' Harmonization of Structure and Graphics
Product Ventures recently designed this high-end, ultra-feminine skin care packaging, which captures the essence of hydration via the brand name RAIN and the use of the water droplet metaphor reflected in the structure. Read More |
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The Recycling Conundrum
Reduce, Reuse, Recycle
But what if you can't get enough recycled material to continue to manufacture your product?
In the hierarchy of environmental consciousness, reducing the amount of material that a company uses to produce its products and its packaging is the simplest and most cost-effective way to lessen the impact of a company's business on the environment. Alternatively, developing ways for a company's product or packaging to be reused can also have a positive influence on a company's environmental footprint. Read More
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