Greetings!
When Labor Day rolls around, I always feel exhilarated with the new changes that lie ahead. This September is indeed the beginning of so many exciting new developments at Product Ventures and we have kicked off our new look with the redesign of our website. I think it reflects the vibrancy and vitality of our agency today. A part of my long-term strategic vision has recently been realized with the establishment of a branding communication division, headed by 15-year veteran, Wendy Church, previously of Wallace Church. We have also expanded our current design studio and research facility so that we can continue to bring additional value to our existing services. Our smartly designed respondent rooms, client business center, and newest state-of-the-art prototyping machine are all planned with your needs in mind.
In hearing about the growth of our agency and recent hires, Connecticut Governor Rell stated, "This expansion is a true testament to Product Ventures' dedication, commitment, and leadership to raising the standards of excellence in the state and throughout the industrial design industry."
Please visit our website, or even better, come experience the beauty of autumn in New England, see our new space, and let's discuss the challenges you are facing. Most importantly, we look forward to continuing to work together to create great design in the days ahead.
Best regards,
Peter
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World Class Talent & Diverse Expertise
Sixteen years ago Peter Clarke founded Product Ventures with $500 in his pocket and one employee, himself. Today, the company has 37 employees and is continuing to grow at a steady pace with expansion in branding, graphics, strategy and account management. This addition to staff is on top of our already robust cross-functional teams of researchers, designers and engineers.
There is a common thread that unites Product Ventures' diverse team of talent and abilities. It is "The Humble Pursuit of Excellence" that is our mantra. At Product Ventures you'll find the talent without the attitude. Your success is our goal, and we will leverage our combined creativity, know-how and experience to help you get there. Meet Our Creative Staff
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Product Ventures Is Expanding!
15,000 sq. ft. State-of-the-Art Facilities Include:
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Creative Studio
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Prototyping Shop
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Stereo Lithography (SLA)
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Objet 3D Printing
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Digital Plotter Cutting
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CNC Machining
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Thermoforming
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Painting & Finishing
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Materials / Samples Library
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Consumer Learning Lab East
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Consumer Learning Lab West
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Mock Usage Environments
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Mock Retail Environments
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5 Branding Commandments for the Post-Crash Economy
How do you design a brand that fosters trust?
As Federal Reserve Chairman Ben Bernanke said late in July, "the economic outlook is unusually uncertain." So how can you shape your brand in this kind of climate? Read More
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Understanding the Historic Heritage of Russian Packaging
 Just over six months ago, I found myself in the southeastern most tip of Russia, called the Russian Far East, some 5000 miles from Moscow in a small and isolated town called Birobidzhan. The town, which we later learned was named after two rivers, the Bira, which runs through the town and the other, the Bidzhan, is located on the Trans-Siberian railway, close to the border with the People's Republic of China. We were there waiting for the court approval of the adoption of our seven year old daughter, Inga. Though the six weeks in Birobidzhan and later in Moscow, seemed endless, my wife and I spent the time exploring the countryside attempting to better understand the culture and lifestyle of the Russian people and our soon-to-be daughter's, historic heritage. Read More
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Coke Greenlights Mello Yello Expansion With Retro Look
 Peter Clarke, CEO of Product Ventures, a brand strategy and design firm, said the relaunch is part of a trend in which consumers are gravitating to things that are comfortable and familiar. "People are retreating like Thoreau did to Walden Pond," he said. Designs that tend to be simple, nostalgic or have a "retro flair" are comforting, whereas "things with an edge speak to fast pace, hectic and crazy. People are already overwhelmed quite a bit," he added. Read More
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Getting Life from Life Cycle Analysis
Initial Considerations: Designing Sustainability In
As a technical resource in a design firm that focuses on helping our clients develop market changing packaging for their products, I believe that it's important to do what we can to design sustainability into a package early on in the process. This is a far more effective approach than trying to quickly add on a sustainability band-aid fix once the product or the package is halfway through design. Inevitably someone asks the question late in the game, "Have you thought about sustainability in the design of this pack"?
Read More
For Questions or Inquiries contact:
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Peter Clarke
Founder | CEO
Product Ventures
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