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Matthew Barbour 

Product Ventures LTD

Telephone: 203.319.1119

Email: mbarbour@productventures.com 

Product Ventures Designs Innovative, Dual Orientation OreckŪ ProShield™ Air Purifier for Maximum Versatilty
Farfield, CT (November 19, 2009)  Renowned product and packaging agency Product Ventures is pleased to announce that their design of the OreckŪ ProShield™Air Purifier is now available nationwide. Product Ventures was challenged by Oreck to redesign the existing OreckŪ XL Professional Air Purifier to increase the unit's in-home use and overall versatility. The new stylish air purifier with its dual orientation is designed to fit either vertically or horizontally into any room in the home.
 
Product Ventures CEO Peter Clarke explains, "Our in-house team of designers sought to create a high-style unit which thoughtfully considered the options of environmental use. We found in our exploration that consumers' desire for increased versatility and dual orientation is part of a larger trend we are seeing in electronic design. Consumers are looking for their purchases, whether it is electronics or mobile devices, to offer greater flexibility and intuitive use. We feel that the contemporary design of this new unit, coupled with its superior functionality, accomplished this objective and will greatly increase the use of the purifier systems in peoples' homes." 
Oreck ProShield? Air Purifier
For additional high-res images please contact mbarbour@productventures.com
 
To clean the air, the powerful Oreck ProShield™ Plus Air Purifier captures and destroys contaminants reducing home air pollution with a thorough cleaning and ultimately recirculates the air. As the air circulates through the purifier, Oreck's exclusive patented Truman™ cell technology, electrically charges dust, allergens and germs. Based on technology used in the U.S. submarines, the collection cell then destroys these particles.

In addition, the Helios Shield™, Oreck's latest innovation, creates an ultraviolet (UV-A) kill zone with the sanitizing power of sunlight that attacks many viruses, neutralizes volatile organic compounds (VOCS) and eliminates odors as it circulates air through the system.

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About Oreck
www.oreck.com 
 

David Oreck founded the Oreck Corporation 47 years ago. As the leading maker of vacuum cleaners, air purifiers, Oreck continues to expand with new innovative home products. Their network of 500 retail Oreck Clean Home Centers nationwide are staffed by trained home professionals who offer expert advice on cleaner, healthier homes, as well as the latest technologies. Headquartered in Nashville, Tennessee, the Oreck Corporation offers a Total Cleaning System™, including advanced upright vacuum cleaners with hypo-allergenic disposable inner bags, compact canister vacuums with tools, multi-floor cleaners, advanced air purifiers and OreckŪ cleaning products. For more information: www.oreck.com. For the nearest Oreck Clean Home Center, go to www.oreckstore.com.

 


About Product Ventures
www.productventures.com

Product Ventures, a renowned creative agency, is dedicated to helping clients shape products and packaging to enhance consumers' lives. The staff, led by CEO Peter Clarke, is comprised of industry experts within the disciplines of consumer research, graphic design, industrial design and engineering. This strategic team is able to address all aspects of a challenge, including brand communication, style, ergonomics, and manufacturing efficiency. Their unparalleled facilities and state-of-the-art prototyping equipment allows for fast and accurate embodiment of thought. Product Ventures' proven process enables the generation and transformation of ideas into marketable solutions and has garnered success for the world's best known brands.

 

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