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CONTACT:
Matthew Barbour
Product Ventures LTD
Telephone: 203.319.1119
Email: mbarbour@productventures.com
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Product Ventures Designs Packaging on BISSELL'S New Bottles, Communicating "Good for the Environment" and "Category Leader" with Both Structure and Graphics |
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Fairfield, CT (October 8, 2009) - Product Ventures, a renowned creative agency located in Fairfield County, CT, is pleased to announce that its recent work with BISSELL and the development of a new line of bottles improved the sustainability of the 2X concentrated containers.
Product Ventures was selected by BISSELL Homecare, Inc. to redesign the existing packaging of its carpet-care formulas for improved sustainability. The new 2X concentrated formulas and the nearly half-size bottles provide the same cleaning power in half the packaging of the non-concentrated formulas, which ultimately reduce the burden of plastic on the environment.
In order to meet this challenge, Product Ventures created structural packaging for the new line of 2X concentrated formula, as well as incorporating optimized ergonomics and dispensing features, to improve the overall consumer experience. These new smaller bottles use less shelf space, cut freight costs, and make it easier for consumers to carry, store and pour the product. This new design, with a built-in measuring cap, creates a simpler, greener way to clean deep-down dirt in carpet and upholstery.
CEO Peter Clarke explains, "Our own in-house insights team conducted extensive research to evaluate the consumers' wants and needs associated with handling, ergonomics, and brand communication, while our design and engineering teams transformed the consumers' thoughts into reality. We are proud to be a part of this initiative, where the reduction of transportation resources needed to ship these smaller bottles cuts greenhouse emissions by 80 percent."
Like all BISSELL deep cleaning formulas, 2X concentrated products carry the EPA's Design for the Environment (DfE) certification, which is recognized for safer chemistry. By partnering with the DfE program, Bissell is taking part in a national effort to improve the human health and environmental profile of chemical-based products. |
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About BISSELL Homecare, Inc.
www.bissell.com
A 133-year-old company, Grand Rapids-based BISSELL Homecare, Inc., is a floor-care
innovator and international manufacturer of home-cleaning products, including sweepers, vacuums,
deep-cleaning machines and cleaning formulas sold at retail locations worldwide. The company, in
its fourth generation of family leadership, is the leading floor care appliances brand in North America.
About Product Ventures
www.productventures.com
Product Ventures, a renowned creative agency, is dedicated to helping clients shape products and packaging to enhance consumers' lives. The staff, led by CEO Peter Clarke, is comprised of industry experts within the disciplines of consumer research, graphic design, industrial design and engineering. This strategic team is able to address all aspects of a challenge, including brand communication, style, ergonomics, and manufacturing efficiency. Their unparalleled facilities and state-of-the-art prototyping equipment allows for fast and accurate embodiment of thought. Product Ventures' proven process enables the generation and transformation of ideas into marketable solutions and has garnered success for the world's best known brands.
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