Currently we are seeing the sustainability movement picking up momentum as legislation is being passed which prohibits certain disposables. We need to rethink the use of disposable packaging as we evolve from the consequences of the on-the-go era to the future benefits of the save-the-planet era. The water bottle controversies are in the "cross-hairs" because portable water is readily available in most regions. In the future, other products that can't justify their disposable package will also come under examination. Being that bio-polymers currently don't degrade readily in landfills means that "alternate plastics" may not be the short term environmental solution. Another sustainable strategy, "light-weighting", only helps to reduce the amount of packaging but doesn't eliminate the waste.  "Recycling" is not consistent from location to location so there is no assurance for reclaim. The best solution may very well be "refill/reuse". In order to get there, companies will need to consider a systems approach similar to that of the razor cartridges.  This approach provides a starter kit and refill component- whereby the packaging for the refill is minimized- and the starter kit "vessel" can be more robust and resilient as it is reused. Convenience was yesterday's short-sighted attitude. Today, as we look to ensure our world for future generations, thoughtful packaging systems need to be employed and wasteful packaging need to be eliminated.