Sunflower Staging
Article of the Month
 November
2008 
In This Issue
Happy Thanksgiving
Article of the Month
Staging Tip of the Month
NEW Gift with Purchase
2008 Gift Giving Guide & More
Home Styling
 
  On Sale



 Celebrating our 2 year Anniversary
 
Take 20% off any Home Styling Project from now until December 15, 2008.
Not moving but want a change before the holidays?
Call today to book an appointment for this limited time offer.
845.325.5519 
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Quote of the Month

"The secret of success is to do the common things uncommonly well."
 
John D. Rockerfeller (1839-1937)
 
Rate Structure Change

 Remember, Sunflower Staging has new pricing taking effect January 1, 2009. 
Happy Thanksgiving!
It seems the perfect time to thank our customers and friends for a great year and to send our very best wishes to you this Thanksgiving.  Our e-newsletter today is full of info for you and a new section called, Think Localism, Shop Locally where we highlight local merchants in Orange County.  In future editions, we will feature local favorites in Rockland & Dutchess Counties.  If you have a business in your neighborhood that you would like mentioned, please let us know.
 
Article of the Month by Christine Spitale 
This month I thought I would uncover the most common 12 mistakes I see sellers make when showcasing their homes.  Let's begin...
 
1. Too many scatter rugs - often times they detract from the beautiful floors that lie beneath them, and they don't stay in place.  Don't hide your assets; hardwood, tile, and marble are all moneymakers!
 
2. Toilet rugs/toilet seat covers - they serve no real purpose and can look very dated.  Better to have one rug near the shower/tub for safety while adding some color to the space.
 
3. Lackluster curb appeal - you need to get people interested in the outside of your home in order to get them inside.  Replacing a doormat, sweeping the entry, repairing chipped paint, replacing burnt bulbs in outdoor fixtures, sealcoating the driveway and removing planters housing dead plants are all easy fixes that can boost the appeal to house hunters.
 
4. Calendars and personal papers hung on the wall - these need to go away when marketing the home for sale; you do not want to leave any clues about your personal business and it's not considered shabby chic.
 
5. Untamed wires and cords surrounding electronic equipment  - such as TVs, stereos, computers, office machines.  These should be hidden and neatly bundled out of sight.
 
6. Spotted mirrors in the bathroom - this part of the home needs to sparkle to outshine the competition.
 
7. Dingy sinks and faucets - pay special attention to these items.  There is money in the details!  Tending to small items can have big impact.
 
8. Cabinet overload - many of us are guilty of this, however when selling your home it is best to minimize the contents of your drawers and cabinets.  Throw away any out of date food items, store like items together, etc.
 
9. Lack of proper lighting - it is recommended that each room have 3 sources of light.  This can be 2 lamps and one floor lamp; 2 lamps and one ceiling fixture, etc.  Let the buyers see what they are buying.  Light and bright sells homes.
 
10.  Worn out toilet seats - spend $14.99 at Home Depot or Lowes and you're done.  It's a small thing but it says that the home has been well cared for.
 
11. Tub Toy Invasion - all kiddie bath toys need to be tucked away for showings.  This improves the appearance of any bath/shower area and let's the buyer see the space for what it is, without all the clutter.
 
12.  Oven check - I often see that people use their ovens for storage, which sends a message to the potential buyer that their is not enough storage for kitchen items.  A double whammy is an oven that is dirty and crammed with stuff.  Clear it out, pack the items, and clean it for your open house. 
 
Studies show that when agents were polled across the USA, it was estimated that only 28% of sellers used real estate staging as part of their marketing plan.  Staging your property and avoiding these pitfalls can give you a major advantage over your competition.  And in this market, you need to go the extra mile when prepping to sell.  All the precious time and effort put forth will be well worth it on closing day!
curb appealStaging Tip of the Month
When showcasing your prized possession, your home or listing, always remember less is more.  Too many planters, untidy patio furniture, debris and clutter can often detract from the overall look and beauty of a property.  Keep decor simplified on the outside of the home.  A seasonal wreath on the door, fresh new doormat and small planters on either side of the door can complete the look for a welcoming feel.  Be certain to sweep (shovel) walkways and stairs to make way for busy house hunters to come and tour your great home!  It's like speed dating -- you only get a few minutes to impress your potential buyer! 
NEW Gift with Purchase
Sunflower Staging is introducing a trial promotion.  With every consult booked in November and December, the seller will receive a complimentary gift when buying a "Quick Fix" consult or a "Full Service" consult with written report.  Promotional gift is a "staging survival kit" tote filled with a few of our most recommended cleaning products used in getting homes prepared for sale.  Each kit will include 3-4 items such as:
  • Magic Eraser (walls and trim)
  • Granite Wipes (countertops)
  • Greased Lightning (for stainless sinks/faucets)
  • Quick Shine floor cleaner (wood floors)
  • Scotch Brite Cook Top Cleaner kit
Gifts That Give Twice...
Yes, it's that time of year again.  Why not make this holiday season a time to help others.  In the spirit of shopping for the greater good, I have researched some useful websites for holiday online shopping.  And watch for deals on free shipping from your favorite online retailers as this year's holiday season gets into full swing!
 
Think Localism. Shop Locally.
Sunflower Staging would like to highlight the following local Orange County small businesses... support our local merchants.  It's a great thing to do in these tough economic times.
  • RB Painting, Monroe, phone 782-4314.  Over 25 years experience, free estimates, reliable service.

 

  • #1 All County Home Inspections by George Famulare, Highland Mills,     917.453.0676 cell     www.1home-inspections.com

 

 

 

  • Gene B. Roth Plumbing and Heating, Highland Mills, phone 845.928.9420, Experience and reliable service; licensed, bonded, and insured. 
     
     
To Your Success,
 
Christine Spitale
Certified Real Estate Stager 
 
Sunflower Staging
Phone 845.325.5519