Tuesday March 2nd
5:00 - 7:00 pm
Winter Networking Mixer
Mix and Mingle by the fireplace and enjoy Hors D' Oeuvres and beverages in the beautiful lobby of Merchants Bank in Forks.
Come and learn more about plans for the Larry Holmes Statue and National High School Sports Hall of Fame Museum.
1250 Braden Boulevard,
Forks Township
Presented by GLVCC, The Easton Business Association and The Business and Commerce Assoc. of Forks Township
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Thursday March 4th
7:00 - 9:00 pm
Nobel Laureate, Elinor Ostrom to speak at Lafayette College
Ostrom, the first woman to win the Nobel Prize in Economic Sciences, will speak on revitalizing cities by incorporating economics, government, and environmental sustainability.
Colton Chapel
on the Campus of Lafayette College
Read More
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Thursday March 11th
5:30 PM
Market Research Seminar
Building Customer Relationships
Find out what effective market research really is and what it can do
for you. Learn how and why to identify who your customers are and what
they really want from you. Get informed and learn to make smart
marketing investments that are faster, cheaper and more effective than
what you may be doing now.
2nd Floor Conference Room
Butz Building, 9th & Hamilton Streets, Allentown
Register Here
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Downtown Business Owner to Offer Facebook Marketing Service
Elizabeth Wyant, owner of Partyology, is offering a new facebook marketing service for Easton businesses. After discovering Facebook's power to attract people to Partyology and to downtown Easton events, Liz decided she wanted to help other Easton businesses utilize this powerful social networking tool.
Liz will establish a gmail account and
facebook fan page for your businesses/organization, educate you on site content, show you how to post an event and help promote your site to
obtain the most fans in a short period of time. She will maintain your site for a period of three months, enough time to get you up and running and feeling comfortable.
This service will be offered for a limited time only and on first-come, first serve basis. Fee for service is $100 with $50 being donated to the Easton Business Association (EBA)!
Check out these FaceBook Pages created by Liz Wyant:
EBA, Partyology,
Easton Farmers' Market, Snowflakes for Easton, Riverside Pet Parade
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Facade & Signage Grant Money Still Available
The Main Street Design Committee's Facade Challenge Grant program is open to all qualifying businesses located in the Main Street district. Business and commercial property owners are invited to apply for this matching grant. Limit: $5000 for Facades, $1500 for Signage. For more information call 610-330-9940 or stop by the Main Street Office for a grant application.
Main Street Facade Grant Recipient: Latino Heat, 411 Northampton St.
BEFORE
AFTER
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Think Spring!
The 2010 "Snowflakes for Easton"
Promotion has Ended
Main Street is requesting that all businesses remove hand-cut snowflakes from storefront windows and encourage your neighbors to do the same. We appreciate your tremendous support and thank you for making Snowflakes for Easton such a successful promotion.
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The State of Main Street
Annual Meeting to be held March 15th
 Downtown Business owners are highly encouraged to attend Easton Main Street Initiative's annual meeting and community update. Join Main Street staff, volunteers and the Board of the Greater Easton Development Partnership for a review of the year's accomplishments and get a glimpse of exciting programs planned for 2010. And enjoy keynote Speaker, Paul R. Levy. Monday March 15th 2010
at Alvin H. Butz Gallery at the State Theatre,
corner of 5th & Northampton Streets
5:30 pm - Cocktail Reception, 6:00 pm - Presentation
Keynote Speaker:Paul R. Levy, Ph.D.
Chief Executive, Center City District;
Executive Director, Central Philadelphia Development Corp.
 Paul Levy has headed Philadelphia's Center City District (CCD),
since its founding in 1991, providing security, hospitality, cleaning,
marketing, promotion and planning services for the central business
district. He also heads the Central Philadelphia Development Corp., a downtown
business advocacy and planning organization. Levy teaches city planning
and downtown development and management at the University of
Pennsylvania, and advises U.S. and international cities on the
formation of city center management organizations.
A graduate of Lafayette College, Levy holds an M.A. and Ph.D. in
history from Columbia University. He serves on the boards of the
Greater Philadelphia Chamber of Commerce, the Philadelphia Convention
and Visitors Bureau Executive Committee, and the Independence Visitor
Center Corporation. He is past chairman of the International Downtown
Association.
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 Lafayette Students ready to dine with Downtown Business Owners at
2nd Annual
Pards-to- People Dinner
Pards to People cordially invites you to
their second annual community dinner on March 27th at Mex-Tex Trio. Come join Lafayette students, fellow business
owners, and community leaders for a memorable evening of conversation and
camaraderie. This is an unprecedented
opportunity for the Lafayette and Easton communities to share their
perspectives on the town-gown relationship, and is the latest in a series of
efforts by Pards to People to connect Lafayette students and Eastonians as
neighbors. See this
post on our blog for more details.
If you have any questions or wish to RSVP, please contact
Alan at raismana@lafayette.edu or
Mike at handzom@lafayette.edu. |
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An "Out of the Box" Advertising Opportunity
 Lafayette Junior, Kyara Gray recently contacted the Easton Main Street Initiative about "See It Right Here" an innovative new company scheduled to launch this Spring. Kyara asked us to share the info. with downtown Easton business owners.
How it Works... A See It Right Here model will wear a t-shirt
advertising your business for 24 hours. During that 24 hour period, the model
will document the day using videos, pictures and blogs to publicize your business or special event throughout the campus and Easton area. The t-shirt will be seen
and publicized to everyone the model comes in contact with. Plus the
pictures and videos will be uploaded to sites such as YouTube, Facebook,
Twitter, the SeeItRightHere blog and on SeeItRightHere.com
The cost for the On-Body Advertisement
is as low as $100 per day. No shirt? NO PROBLEM! For an additional fee,
SeeItRightHere can have a shirt created with your company logo.
For more information or to book YOUR day with
SeeItRightHere.com, please contact Kyara via email or at (484) 643-0172.
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Main Street Business Tips
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"Sorry" Doesn't Always Cut it
Dealing more effectively with Customer Complaints
Read the article and get other great retail tips from Tom Shay in the February issue of e-retailer.
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2 Ways your Business can Help Main Street
 MEALS FOR MAIN STREETWould your restaurant like to host "Meals for Main Street?"
How it Works...
Pick
a month and then choose one day of the week in which 10% of your sales
will benefit the Easton Main Street Initiative, for example, Mondays in April. We'll promote the event
and you'll reap the benefit of new customers and knowing that you're
helping to grow a better downtown Easton!
 Sponsor
"LIVE IN THE SQUARE"Main Street is seeking sponsors for its summer concert series, Live in Square," formerly "Jazz in the Square." The Main Street Promotions Committee decided to mix things up a bit this summer with a varied menu of music. Look for stirring Irish jigs, jammin' reggae, classic covers and innovative jazz!
Sponsorship are available at $500 per concert. Benefits include: your business name and logo on 5000 rack cards and in all print publicity, your business banner displayed at concert, your business logo and link on MS Website, "Live in the Square" facebook page and in all e-updates. Plus a tent and table provided for you to promote your business at the concert.
Check the Main Street website for the 2010 "Live in the Square" performance schedule.
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New Businesses on the Horizon
Coming Soon...
Bella's Boutique
Inspired Accessories
124 N. Third Street
A Vintage Home
Fine Antiques
401 Northampton Street
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