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July, 2009
RevereNews

Greetings!

In this issue of RevereNews you will find a recap of David Yurman's class during our 30th Anniversary Masters Symposium, an introduction to Adorn America, opportunities, tips, class date changes, information about new electives taught by Michael David Sturlin, and more.

Our Summer / Fall 2009 Open Session is in full swing, and we are offering many exciting new elective classes. Check our web site for the schedule and descriptions. We encourage you to register on-line. Using our shopping cart is quick and easy, and you can now see photographs of the projects from each class. Classes in our Open Session are filling quickly and I am always disappointed when I have to tell students that the classs they want is full, so if you are thinking about registering, do it today!

Thank you for being part of the Revere community. We look forward to 30 more years of excellence.

See you in class,

- Christine Dhein
 Assistant Director 
In This Issue
Yurman Design Class a Huge Success!
Introducing Adorn America
Two Recent Class Date Changes - Marketing & Classic Wire Rings
Study with Michael David Sturlin
Bench Tips from Alan Revere - On Your Mark: The Fastest Shortcut
Yurman Design Class a Huge Success!
yurman class

















Jewelry designer David Yurman taught a short, intense class called The Complete Designer at San Francisco's Revere Academy of Jewelry Arts on April 27-29, 2009. Mr. Yurman, who is widely recognized as one of the most successful American jewelry designers, shared his insights, skill and experience with a group of students, for the first time.

The three-day workshop was limited to 30 students, with over twice as many on the wait list. Those who were lucky enough to reserve a seat experienced a unique opportunity to work with Mr. Yurman, whose creativity has led him to the forefront of international fashion. Through lectures, music, video and image presentations, Mr. Yurman guided students in developing their own signature styles. He led the class through his design process in taking a seed idea and developing it through production, manufacturing, and marketplace.

The pace of the class was rigorous. Students were given homework each night, including an assignment to create a detailed marketing plan. Mr. Yurman awarded five outstanding students with an Award of Merit for their work. Seven others received an Honorable Mention.

The class culminated with a collaborative competition among the students, who were given just a few hours to design a collection, develop a marketing plan and present it to Mr. Yurman and the rest of the class. The energy of the class was incredible and students left feeling inspired and empowered to put what they had learned into practice in their own businesses.

Be sure to check future issues of RevereNews for the 2010 Masters Symposium line-up. Registration begins October 1, 2009.
Introducing Adorn America
At Metal Clay World Conference
In Bloomingdale, IL on July 16, 2009.

Giving and Receiving























Alan Revere's Keyote Address about
Giving


Alan Revere taught a pre-conference workshop on jewelry design July 15th and gave the keynote address to about 150 attendees of this biannual conference.

With his keynote, Mr. Revere introduced a giving movement called Adorn America. The movement encourages jewelry makers to give some of their work to others in the spirit of generosity. The theme is Making - Giving - Wearing. Alan presented a captivating personal story about giving away his work, integrated with images and inspirational words to encourage his audience and others to re-evaluate their motivation and focus a little less on selling and a little more on giving.

To demonstrate that he practices what he preaches, Revere ended his keynote by giving away a new silver bracelet that he made for the event. Chosen totally randomly and much to her surprise, Alan picked out Patricia Weikersheimer, a lucky audience member at the Metal Clay World Conference. Alan demonstrated how to complete the full circle: Alan made it and gave it away and now someone is wearing it and appreciating his work. As Alan demonstrated in front of everyone, "When you give away your work, you make two people happy and you raise the happiness quotient for us all a little bit."

Revere's words inspired conference attendees to give. According to Holly Gage, who was in the audience, "He motivated me so much that I decided to give away one of my pewter "When Peace Talks" pendants at one of the lunch sessions. Michael Sturlin, who is also connected to the project, reported that, "The crowd was overjoyed to hear Alan's message and the recipient was ecstatic."

Visit the Adorn America website to learn more about the Law of Giving and step-by-step instructions on how to support this movement.
nt called  The movement encourages making, gving and wearing hand-made jewelry

Two Recent Class Date Changes
Marketing - Sept 17, 2009 - New Date!
Classic Wire Rings - Sept 18, 2009 - New Date!
Classic Wire Rings New















Above: Classic Wire Rings - September 18, 2009

NEW DATES!
Please be alerted to a recent class date change.

Classic Wire Rings - September 18, 2009 - Register Now!
Instructor: Michael David Sturlin
Here is an opportunity to explore the popular technique of wire wrapping and take the concept of wire working to a whole new level. This minimalist approach to jewelry making enables anyone to produce innovative work with just a few basic tools, using readily available materials. Participants will develop a deeper understanding of the process and gain new fluency with the material under the guidance of an expert instructor. Students create five classic wire wrapped ring designs with a modern twist: rosette, spiral, joined knots, crossed bands, and adjustable band rings. These practical exercises cover the processes of forming armatures for rings and adding decorative embellishments; wrapping basket weave and lattice borders.
8 hours
Marketing Designer Jewelry - September 17, 2009 - Register Now!
Instructor: Michael David Sturlin
Would you like to get your work into stores and see it featured in magazines? Are you perplexed about pricing? Confused about consignment? Cautious about copyrights? Get answers to these questions and lots more. Learn to promote and sell your jewelry. This class offers invaluable information for jewelry designers, metalsmiths, craftspeople, artists, manufacturers, and entrepreneurs as well as those entering the field. Topics include product development, image, advertising, press releases, trademarks, sales reps, trade shows, crafts fairs, credit, competitions, photography, display, security, catalogues, and lots more. 7 hours

Study with Michael David Sturlin
Michael David Sturlin
Michael David Sturlin
is an award-winning designer, goldsmith, and master marketer. His aggressive public relations strategy resulted in Michael's work appearing in many magazines including AJM, JCK, Lapidary Journal, Modern Jeweler and Professional Jeweler. His perspective on pricing strategies and public relations campaigns is widely sought after at many national jewelry industry events. His innovative minimalist jewelry is exhibited at select galleries across North America.







Here are some great opportunities to take classes with Michael:
Marketing Designer Jewelry - Register Now - Sept 17 class
Classic Wire Rings - Register Now - Sept 18 class
Forged Bracelets- Register Now - Sept 12-13 class
Decorative Settings - Register Now - Sept 14-16 class

forged bracelets
Above: Forged Bracelets by Michael David Sturlin.
Class Dates: Sept 12-13, 2009.

Forged Bracelets -
Register Now - Sept 12-13 class
Instructor:
Michael David Sturlin
Forging is the most direct and oldest metal forming technique. In forging, a hammer is used to change the thickness and shape of metal. An essential skill for goldsmiths and jewelry makers, forging enables the smith to shape and stretch metal into different forms. Watch and learn how to hold a hammer and use it properly. Expert instruction is followed by your own hands-on exploration of the process. Learn to feel comfort and control using a hammer, anvil, and mandrel as you create classic and original bracelet forms in copper and silver. Discover the pleasure and creative potential in the elegantly natural forms achievable through hammering. 16 hours

decorative settings

Decorative Settings - Register Now - Sept 14-16 class
Instructor: Michael David Sturlin

Learn unique ways to fabricate romantic settings to showcase your gemstones. This class opens up lots of possibilities for simple and elegant settings. Projects include a "V-prong" setting for a faceted stone on a ring with a forged shank, a pierced four-prong square cabochon pendant and bail assembled without solder, a pierced six-prong cabochon setting, a carved thick-wall bezel pendant for a high-dome cabochon and more. Learn step-by-step methods for planning, measuring, layout, forging, forming, sawing, drilling, piercing, filing, carving, dapping, soldering, and setting stones. Prerequisite: Fabrication 2. 24 hours

Don't miss the opportunity to study with Michael Davd Sturlin this summer. Register hereor call 415-391-4179 to register.
Bench Tips from Alan Revere
On Your Mark:
The Fastest Shortcut of All

Tip 101























An apprentice once asked a wise old master goldsmith, "What is the fastest shortcut you know?" The grey-bearded masters craftsman thought for a while, contemplating the hundreds of techniques and thousands tricks he had learned. He thought and he thought, and then his eyes lit up as he settled on the ultimate way to save time at work. Slowly, almost haltingly, he responded: "The fastest way to do anything is to do it right the first time."

Jewelry work requires great patience, in addition to any unyielding commitment to precision. Think of precision and patience as your partners, helping you to stay focused on achieving your goal of excellence, no matter how long it takes. Building jewelry should not be a race against time, but a journey toward quality: In the long run, your work will be judged not by how fast you completed it, but by how well you completed it. And this requires a dedication to doing your best at every step, so that you do not have to waste time reworking or undoing needless mistakes.

So slow down, check your work right from the start and all along the way, and remember: What is most important is that every piece you make represents your very best effort.

This tip is from 101 Bench Tips by Alan Revere, published by MJSA. Illustration is by Sean Kane. Order now!
 
More Bench Tips
Visit our new and improved Bench Tips page with clever and time saving tips taken from the book, 101 Bench Tips for Jewelers by Alan Revere; Alan's Bench Tips 102+ that have been recently published in his column in MJSA Journal; Old Bench Tips from Alan Revere, and Green Jewelry Tips from Christine Dhein. New tips will be added each month, so be sure to check back often.
Thanks for Reading the July RevereNews!
The Revere Academy is a professional jewelry school where master craftsmen pass on their skills and knowledge to students at all levels. Beginners and hobbyists as well as experienced working bench jewelers come for dozens of short, intensive classes (just 3-days!) and diploma programs lasting 2-4 months. I hope you will be able to join us for a class soon!
 
Sincerely,
 

Christine Dhein
Assistant Director
Revere Academy
Summer / Fall Registration
Register
For Summer Classes!

keum-boo 2
We are currrently taking registration for the
Summer / Fall, 2009 semester. Classes fill on a first-come, first-served basis. Register now using our on-line shopping cart.

View our Summer / Fall schedule and check our our Open Session and new and elective classes.

Above: Class project from Keum-Boo
Register Now - Aug 29 class
Instructor: Christine Dhein
Revere on the Road
explosion
Alan Revere will represent the American Jewelry Design Council in booth 921 in the Deisgner Gallery at the JA show in New York, July 26-29, 2009.

The AJDC booth will feature Explosion, an exhibition of the group's 2009 Annual Design Project.

Above: Ka Boom, ring by Alan Revere in 18k gold and rubies
Featured Class: Chasing & Repoussé
Oct 2-4, 2009
chasing 1
Chasing & Repoussé, Oct 2-4
Instructor: Ronda Coryell

Chasing and repoussé are classic metalworking techniques to create 3-D reliefs on metal surfaces. Instruction covers basic skills in using punches and hammers to create figurative, representational and ornamental designs on metal. The workshop includes tool making, the creation of flat linear and dimensional designs through the use of punches. Creativity and original designs are encouraged. 24 hours.     chasing 2
The Right Tool
 for the Job
otto_frei_logo

Otto Frei now carries
Revere pliers.

revere pliers
Revere Faculty
Exhibitions
Closer 2 U
The work of Christine Dhein, Revere faculty, will be featured in Portrait: Self-Portrait at Shaw Gallery in Northeast Harbor, ME through the end of the summer. Christine created two tribute pieces for the exhibition. The piece pictured above, titled Closer to You, was inspired by Michael Franti.

Oye Lalique


The work of  emiko oye, Revere staff, and Christine Dhein will be exhibited in Re-Purposed, the opening exhibiton at the new African American Art and Cultural Complex in San Francisco from July 23 - Oct 11, 2009 with an opening reception on
July 23 from 6-8 pm.

The work of emiko oye will also be featured in the following exhibitions:

GlassWear
July 13-Sept 20, 2009
Traveling US/International Exhibition
Museum of Arts and Design

So Fake They'll Think It's Real
Aug 10-Sept 21, 2009
18k Gold Tone at
Sienna Gallery

Top: Closer to You Necklace in recycled 24k, sterling silver and pearls by Christine Dhein

Middle: Cygne Noir Necklace, by emiko oye, is made from repurposed LEGO, and inspired by Lalique's Insect Women Necklace
Join Our Mailing List
Jeweler's Workbench
For Sale
bench for sale
FOR SALE
 
Basic Jeweler's Workbench
from Otto Frei
signed by Alan Revere

Almost New!
$275
(originally $398)

email christine@revereacademy.com for details.
 
Opportunities
Don't miss these upcoming opportunies:

Metal Arts Guld (MAG)
Summer Picnic

Join MAG members for a summer picnic potluck on
July 25, 2009
from 2:00 - 6:00 pm at
945 Hudson Avenue in
San Francisco, CA.
The host, David Casella will demonstrate TiG welding on a variety of metals and Charlie Gadeken will fire up one of his fire sculptures. Bring eye protection and a dish to share.
Not a MAG member? Join at the event and enter to win raffle prizes!
More Details


Call for Entry
Jewelry Design Challenge: 30-Minute Necklaces
Submit your necklace or pendant design that can be made-start to finish-in 30 minutes flat.
The selected designs will be modern and sophisticated and encompass many different styles and techniques. The common denominator will be fast projects that look terrific!
Deadline: August 3, 2009
More Details

Surfacing
The Enamelist Society Conference, 2009
Speakers, exhibitions, vendors and demonstrations, Aug 6-9. Pre and post-conference workshops Aug 4-6 and Aug 10-12, 2009
More Details

Centurion 2010 Emerging Designer Awards
Winners of the second annual Centurion Emerging Designer Awards will be given a shared exhibit space to introduce themselves to their ideal retail audience at Centurion Tucson 2010, the premiere high-end jewelry buying show.
Open to all designers who have never exhibited as a solo artist, have the ability to exhibit at a trade fair, and have the ability to supply high-end retailers should they want to purchase your line.
Deadline: August 21 , 2009
More Details

Call for Entries
PAPER or PLASTIC ?
Seeking artwork executed in all paper, cardboard or plastic materials. Work can be 2- or 3-dimensional, and contain various other media -
such as metal.
Exhibition Dates: November 14, 2009 - January 16, 2010
 Deadline: October 3, 2009
More Details

2010 Saul Bell Design Award
In its tenth year, the Saul Bell Design Award competition continues to recognize artists whose work challenges traditional perceptions of jewelry design.
Deadline: September 18, 2009
More Details
Revere in Print
Now Available!
PG reprint
Professional Goldsmithing Reprint
Alan Revere's classic book on the art of goldsmithing is now available as a high-quality, spiral-bound, black and white reprint with the original color cover. This text documents the fabrication of 30 projects in detail and is only available from Revere Academy Books.
Order Now!