Referrals can be the life blood of business, now more than ever. Employers are relying on personal recommendations to fill job vacancies, and research is showing that consumer recommendation is the most trusted form of advertising.
In other words, your referral or recommendation can be gold to another person. In can also be a way to shoot yourself in the foot.
When you refer someone to another person, you are putting your name and reputation on the line. If things don't go well, it reflects badly on you and could potentially damage the relationship you have with both parties.
People ask for referrals from those they like and to a degree, trust in their judgment. They feel comfortable that you will recommend someone who will treat them as you do. Know who you are recommending -- not just their name and what they do, but also such things as how they treat their customers, the level of professionalism they bring to the table and their follow-through.
At the same time, be aware of how you are meeting, or better yet, exceeding the expectations of those who are making referrals to you. Keep in mind that not only are they wanting you to take care of the individuals they refer but they are also wanting you to make them look good!
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Remember...
When it comes to referrals, perception is everything. While someone might consider you to be a great person and/or a good friend, they may not be comfortable when it comes to referring you to others professionally. How do you come across to others?
Every time you interact with someone, you have the opportunity to enhance your reputation or diminish it.
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