Do you ever email someone for information -- an answer to a question, someone's contact information, details of an upcoming event you would like to know about -- and receive a response, usually thoughtful, often timely, providing you with the knowledge you seek?
So what do you do then? Your need has been resolved. You're set, right?
Wrong. The person to whom you sent the email took the time and effort to respond to you, so be courteous enough to acknowledge his or her effort and say thank you.
If you were having a face to face interaction and asked your question directly, would you turn and walk away without saying something to end the conversation? No. So don't do it if your inquiry takes place via email.
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Remember...
Making someone feel appreciated means that they are more likely to want to help -- perhaps do business -- with you in the future.
It's a simple gesture but often forgotten as we go about our busy lives.
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