A colleague emailed me about what he experienced when he attended a trade show; it is a perfect example of what NOT to do when you are hosting an event. In his words:
* Not one vendor asked what studio we were with or what our names were.
* None (no vendors) collected business cards or even asked for ours.
* The woman that greeted us at the entrance told everyone that went in "She was there because she didn't know ANYTHING."
* When she asked if I wanted a catalog from one of their sponsors I told her that I already had one at home. She suggested that I take another because they make good doorstops!!! WOW!!
When you are hosting an event, be it a networking event, a luncheon, a round-table discussion, a committee meeting or a cocktail party, remember that the attendees are your guests. You, and anyone who is helping you, needs to be friendly and approachable.
* Greet people -- let them know you are glad they have taken the time to participate.
* Make introductions ... help newcomers feel comfortable as they join the group.
* Explain the set-up, program, agenda, etc.
* Business cards represent people. They are your source for remembering those you connect with. Collect them and plan on following up.
* Be respectful of everyone and what their business might be; you never know how it may be of benefit to you or someone you know.
|
|
Remember...
Hosting an event allows you to gain visibility for your business in your community.
With it comes responsibilities, especially if you want to make a good impression.
Any time you interact with someone, you have the opportunity
to build your reputation or diminish it. The choice is yours.
|
