The purpose of networking is NOT to make more sales and get more customers; it's about meeting new people and making connections. Ideally, you spend no more than ten to fifteen minutes chatting with a new contact at a networking event before you move along to someone else ... your follow-up is what will make the connection count.
The next step is to begin building the relationship. Follow-up by sending a handwritten note (you will stand out!) or an email, letting the person know you enjoyed meeting them. Refer to something you discussed or a common interest; it will help to recall the reason you want to stay in touch. Suggest meeting for coffee to become better acquainted.
Networking allows you to meet a variety of people: salespeople, those looking for jobs, potential business partners, new employees, investors, entrepreneurs, etc. People have a multitude of reasons for attending events; helping them with their needs, connecting them with others or providing them with resources will greatly enhance your credibility.
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Remember...
Following-up with the contacts you make at networking events will provide you with the opportunity to build solid, reliable relationships with
people you meet, which can ultimately help you both professionally and personally.
It may take some time but it is well worth the
effort. |
