Advancement Associates Inc.

Issue No. 14 

Spring 2012

Hidden treasure
What do women, corporate grants, planned gifts and quilt auctions have in common? Each represents a potential, but often overlooked, source of funding for the faith-based nonprofit. And each is explored in this issue of E-news. As you read, consider whether your organization might benefit from unearthing treasures like these in your setting.
Sherilyn Ortman, editor
Making the corporate connection

"Corporations are people, my friend."


Regardless of one's reaction, this statement alludes to a certain understanding of critical importance for nonprofit organizations interested in pursuing corporate grants. Inside the multi-story building and behind the popular brand and public image, are real people. And some of those people are responsible for doling out corporate funds.


For 16 years, one of those people was Rene Hoy. Read Rene's advice
The other donor pyramid


Development officers are acquainted with the donor pyramid, a well-known tool of the fundraising trade. The typical pyramid is built according to numbers of donors and gifts.


But one can also construct the pyramid according to dollars contributedThis upside-down rendering leads to an essential understanding of development. Read more

Engaging women in your mission

In the past 30 years women's philanthropy has emerged as a distinct movement. As women make strides in business, government and the nonprofit sector, they add treasure to time and talent in the list of contributions they offer.


And, according to a recent study published by Bank of America Merrill Lynch, that fact has significant implications for nonprofit organizations wishing to relate to this emerging constituency. Read more

Fundraiser stands the test of time

Fundraising events represent the initial foray into fundraising for many nonprofit organizations. But over time planners often wonder about the return on investment.


One Arizona retirement community has had a different experience. Next month, Glencroft will hold its 40th Quilt Festival & Auction.


Planners Barb Lenards and Kandy Wagenbach took some time to share with AAI how they view the annual event as a key opportunity for both fundraising and "friend raising." Read more



Advancement Associates, LLC 

PO Box 339
Bellefontaine, Ohio 43311



In this issue
Making the corporate connection
The other donor pyramid
Engaging women in your mission
Fundraiser stands the test of time
Upcoming events
Mennonite Health Assembly
March 1-3, 2012
Louisville, KY

AAI selected as preferred provider

AAI is pleased to announce its selection as a preferred business partner of LUMEN Resources, a collaboration of Mennonite Health Services Alliance and Lutheran Services in America, two national alliances of health and human services organizations.
For more information on LUMEN, click here

Recommended for further reading 



Relationship Fundraising

 by Ken Burnett

 Learn more



The Transformative Power of Women's Philanthropy

by Martha A. Taylor and Sondra Shaw-Hardy

 Learn more

Like us on Facebook 
Our team

Richard L. Gerig, MEd, Principal
Rebecca S. Drumm, CFRE, Associate
J. Daniel Hess, PhD, Associate

Sherilyn R. Ortman, BA, Associate

Michael D. Wiese, PhD, Associate

Email us


Join Our Mailing List