Advancement Associates Inc.

Issue No. 12 

Fall 2011


In 1982, Activision released a new video game for the Atari game system. In Pitfall! players maneuvered a character through a jungle to uncover treasure while negotiating quicksand, rattlesnakes and numerous other hazards.


While advancement work doesn't pose the same physical threats, mismanagement of relationships and resources can be potentially just as damaging. This issue of E-news is devoted to helping you navigate and avoid some common pitfalls in your organizational jungle. 


--Sherilyn Ortman, editor

Pleasantview enters a new chapter


"Now I have a question for you," laughed CEO David Heusinkveld as our interview drew to a close. "Why are you talking to me?"


After a  six-year tenure at MDC Goldenrod, a Goshen, IN organization serving persons with disabilities, Heusinkveld isDavid Heusinkveld approaching the end of his first year at Pleasantview Home in Kalona, IA. And under his leadership, this continuing care retirement com-munity seems to be navigating to calmer waters after a recent tumultuous chapter in its history. Read more

Getting your money's worth out of market research

Do you need to do market research to make an important decision? Before you do, read this article.


Market research studies are undertaken for various (good) reasons. But too often nothing is done with the findings.


How can organizational leaders improve the probability of good research being used for good results? As a leader, here are some steps you should take both before committing to market research and throughout the process. 

Planned giving allows residents to "pay it forward"  

In the December 2010 issue of E-news we included an article about benevolent care programs.


reident meeting at Living BranchesAmong other donors, residents already living in retirement communities should be invited to consider charitable gifts for benevolent care programs. One productive idea is hosting a planned giving workshop. Read how it works

Ask the consultant

Q: My organization is considering a fundraising campaign. How do we know if we're ready?


A: A poorly planned and implemented campaign carries as many risks for an organization as a successful one does benefits. For this reason, it is essential that "all systems are go" before an organization attempts a campaign. Here is a checklist of key elements that will help you know if a campaign is in your near future.



Advancement Associates, LLC 

PO Box 339
Bellefontaine, Ohio 43311



In this issue
Pleasantview enters a new chapter
Using market research
Planned giving workshops
Assessing campaign readiness
Upcoming events
Mennonite Foundation Development Conference
September 26-28, 2011
Lancaster, PA

Workshops target new, seasoned development officers


Associate Becky Drumm will participate in two workshops at the Mennonite Foundation Development Conference (see above).


In "Engaging women in your mission," Drumm will be joined by a panel of women donors and development professionals to offer pointers on how to tend to the values, vision and voice of women donors.


She will also serve as a panel member in an open forum designed for development professionals with three years or less of experience.


Find us on Facebook
Our team

Richard L. Gerig, MEd, Principal
Rebecca S. Drumm, CFRE, Associate
J. Daniel Hess, PhD, Associate

Sherilyn R. Ortman, BA, Associate

Michael D. Wiese, PhD, Associate

Email us


Join Our Mailing List