Advancement Associates Inc.

Issue No. 10

Spring 2011

What's new?

Greetings, friends!


We hope this finds you basking in the newness of spring.


With this issue of AAI E-news, we present a new look in conjunction with our recently renovated website. Some of the site's improved features are described below. We hope you'll take a moment to check them out and give us your feedback.


In our feature article CEO Edward Brubaker shares some thoughts about devising a new philosophy for development at Living Branches, a merger of three separate elder care organizations.


Living Branches has engaged AAI to mentor a new development professional. If your staff includes someone new to development, be sure to check out "Ask the consultant." 

"Developing" a bigger picture

Living Branches residents

Fundamental to photography is the art of composition, the way individual objects within a defined space combine to form a portrait. The more elements one is expected to work with, the more complex the task.


And what if the number of elements in the figurative viewfinder suddenly doubles, creating a virtual collage of colors, textures and patterns? Successfully merging the various fragments into one cohesive image is precisely the task at hand for Living Branches, a system of retirement living communities in southeastern Pennsylvania. Read more


New AAI website

AAI is excited to unveil its recently renovated website.


Mark Sties of Sties Design Agency LLC (Goshen, IN) provided Web consultation, graphic design and digital development services to help AAI communicate its message online. He says, ""I love the fresh, professional look we developed together. The content is more client centric and easy for AAI to manage themselves, a real win-win solution."


We have preserved the best of our former site while adding some new features:

Ask the consultant

Q: Why should my organization consider getting outside help to mentor a new development officer?


A: For persons new to development, a well designed period of training and support can set the right course in a manner that yields best return with the shortest learning curve. This is especially important for organizations

  1. whose ongoing support relies on healthy relationships with donors.
  2. that are setting up a development department or position for the first time.
  3. that have hired a development officer with little or no previous experience.
  4. that operate on a small budget and can't afford to sink funds into efforts that prove ineffective.

Advancement Associates specializes in assisting church related organizations to define an appropriate development function and find the right resources to make it happen. Read full response



Advancement Associates, Inc.
PO Box 339
Bellefontaine, Ohio 43311


In This Issue
"Developing" a bigger picture
New AAI website
Mentoring for development professionals
Upcoming Events
Mennonite Church USA
Bi-ennial convention
July 4-9, 2011
Pittsburgh, PA


Our Team

Richard L. Gerig, MEd, Principal
Rebecca S. Drumm, CFRE,  Principal
Sherilyn R. Ortman, BA, Associate

J. Daniel Hess, PhD, Associate

Michael D. Wiese, PhD, Associate

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