September 2009 
AAI E-News  
A quarterly e-newsletter from Advancement Associates, Inc.
In This Issue
Mission Network conducts "best friends" tour
Newsletters perform vital advancement role
AAI produces new print pieces
What should be my marketing priorities this year?
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Client at a Glance
Who: Mennonite Mission Network 
What: Denominational
missions agency
 Elkhart, IN
 Upcoming Events
See us next at:

Mennonite Foundation Planned
Giving Conference
September 28-30, 2009
Lancaster, PA
Our Team
Richard L. Gerig, MEd, Principal
Rebecca S. Drumm, CFRE,  Principal
Sherilyn R. Ortman, BA, Associate

J. Daniel Hess, PhD, Associate

Michael D. Wiese, PhD, Associate
AAI logo
"Best friends" tour builds goodwill

Flowers"Extremely encouraging." That is how Peter Graber of Mennonite Mission Network (see "Client at a glance" in this issue) describes a series of recent donor visits made in connection with Mission Network's capital campaign, a joint venture with the Executive Leadership of Mennonite Church USA.
In fall of 2008 Graber, Mission Network's director of development and campaign director, found himself in an unenviable position. "Already in spring [of 2008], people were expressing misgivings about their ability to give in light of impending economic circumstances. It became evident to us as the year went on that there was a distinct group of people whose support would be vital to the success of this campaign." Graber and AAI Principal Rich Gerig discussed how best to contact several representatives from this group, and in what Graber refers to as "consulting at its best," Gerig suggested Mission Network consider a "best friends" tour.

To read about the tour click here.

In Theory & In Practice
Newsletters perform vital advancement role
Gateway Woods logoMany organizations realize the importance of presenting advancement as a seamless and coordinated function between various departments. In AAI's opinion, one person who understands and effectively applies this principle is Andrew Gerber, public relations coordinator at Gateway Woods Apostolic Christian Children's Home (Leo, IN). Gerber is responsible for compiling Gateway's newsletter (The Gate Post) and e-newsletter (E-Post) and takes very seriously their roles in supporting Gateway's overall advancement efforts. AAI Communications Associate Sherilyn Ortman recently visited with Gerber about his philosophy and approach.

To read the interview click here.
AAI produces new print pieces
AAI has recently produced a series of broadsides, single sheet flyers showcasing a set of services that clients might find especially timely and affordable. Several readers have already copies of one or more of these in the mail. For your convenience, printable versions are available at our website or by clicking on any of the following topics:
Ask the consultant
 What should be my marketing priorities this year?
A: First, maintain communication with your constituents--this is more important now than ever. Learn what you are doing well and get the message out. Learn what needs improvement and fix it. Cut unnecessary costs but, if at all possible, do not cut your promotional efforts; if anything, increase them. And, if you're planning something big for your future, consider acting now. AAI Associate Mike Wiese has compiled a helpful list of priorities to help faith-based nonprofit organizations stay "on mission" in economic times like these. Read Mike's ideas.

Do you have a question to "ask the consultant?" Email us!

Building relationships. Advancing your mission.