April 2009 
AAI E-News  
A quarterly e-newsletter from Advancement Associates, Inc.
In This Issue
Swiss Village dedicates wellness center
The case for top-notch communications
How can I justify hiring a consultant when money is tight?
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Featured Client
Who: Iowa Mennonite School
What: Mennonite high school
Where: Kalona, IA
 Upcoming Events
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MC USA Biennial Convention
June 30-July 5, 2009
Columbus, OH

Our Team
Richard L. Gerig, MEd, Principal
Rebecca S. Drumm, CFRE,  Principal
Sherilyn R. Ortman, BA, Associate

J. Daniel Hess, PhD, Associate

Michael D. Wiese, PhD, Associate
Rebekah N. Mast,
Office Manager

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Swiss Village dedicates wellness center
water aerobics at Swiss VillageEarlier this month Swiss Village (Berne, IN) dedicated the Arthur and Gloria Muselman Wellness Pavilion, a community center on its north campus. The 21,000 square foot facility includes an aquatics center, strength building fitness area, floor exercise space and game room with a lounge area.
CEO Daryl Martin hopes the center will improve quality of life, not just for residents of the retirement community, but also for citizens of the surrounding community.
The dedication marked the end of a $4 million fundraising effort that witnessed a host of unexpected circumstances, not the least of which was the sudden and untimely deaths in a car accident of the facility's lead donors and namesakes.
The program included reflections by the Muselmans' two adult children, as well as a tribute by Martin.
To read Daryl Martin's reflections on the campaign and the dedication, click here.

In Theory & In Practice
The case for top-notch communications
Marsh Foundation administration buildingDuring the past year Advancement Associates, Inc. has been consulting with The Marsh Foundation, a child and family services agency in Van Wert, OH.
Becky Drumm, AAI principal, and J. Daniel Hess, AAI associate, are the contact persons for this contract in public relations and marketing.
Becky became acquainted with Kim Mullins, an executive director at The Marsh Foundation, through her work with the nationally regarded Teaching-Family Association (TFA). This association has provided a widely used model for the care and treatment of emotionally disturbed adolescents.
AAI's work with The Marsh Foundation may be understood best as a three-step process. The original contract called for AAI to conduct an organizational audit with surveillance of internal processes and relationships, the internal communication system, institutional morale, external communication, public relations and marketing.
To read more about the communications contract at Marsh, click here.
Ask the consultant
How can I justify hiring a consultant when money is tight?

A: We prefer to think of hiring a consultant as an investment versus an expense; that is, the cost must be weighed against what your organization stands to gain. A worthwhile consultant offers valuable skills and expertise that might be under-developed or untested within your own personnel. Additionally consultants provide objective analysis, accountability for tasks and deadlines, staff and volunteer training and access to other professionals. These are crucial ingredients for a well-run and successful advancement project.
Organizations who are unfamiliar with the consulting process and operating on an already tight budget will likely think twice about hiring professional counsel, especially during times of economic uncertainty. But "worth their weight in gold" describes those consultants who not only offer practical advice and skills, but who also share your values, embrace your mission and become trusted friends throughout the process. 
Do you have a question to "ask the consultant?" Email us!