Western Dairyland Business Center Newsletter
Business News Near YouOctober 2010 
In This Issue
ABC's of Business Ownership
Women's Business Network Meeting
Inventors and Entrepreneurs Club
Women's Business Certification
Record Keeping 101
Writing Effective Press Releases and Sales Copy
QuickBooks
Constant Contact
7 Steps to Starting a Business
Business Events!
Quick Links
Greetings!
 
Enrich your knowledge of business and attend one of our trainings and events!

Upcoming Business Center Events (Details to follow below):

-ABC's of Business Ownership
-Women's Business Certificate Webinar
-Writing Effective Press Releases and Sales Copy
 
Sincerely,
 

Karman Briggs
ABC's of Business Ownership
The 3-day workshop allows participants to work on their specific business ideas. The first session, Are you Ready?, includes legal structure, permits/licensing/zoning, business plan outline, and business idea feasibility. The second session, Business Marketing, includes identifying customers, market research, and how to market to your customer. The third session, Cash Management, includes managing cash, preparing profit/loss and cash flow projections, and options for financing.

After attending The ABC's of Business Ownership, attendees may apply for free, continued, one-on-one assistance from Western Dairyland's Business Development Specialists. Staff can assist clients in determining the feasibility of their business idea, identify sources to prove a market, and may also assist in the actual preparation of business plans and financial forecasts for presentation to a lender.
 
Session 1: Are You Ready?
October 7 from 6-9 pm
  • What it takes to be an entrepreneur?
  • Will your business idea work?
  • Franchising as an alternative
  • Time line of starting a business
Session 2: Business Marketing
October 14 from 6-9 pm
  • Importance of marketing
  • Know your competition
  • Who is your customer?
  • Market and industry
Session 3: Cash Management
October 21 from 6-9 pm
  • How to set up a filing system now!
  • Allowable business expenses
  • Income and expense statements
  • Setting up your sales and cost of goods categories

Tuition is $45 per person, which includes class materials. Scholarships are available for eligible individuals. Scholarship information/application, class registration, and payment can be done online at www.SuccessfulBusiness.org/eventschedule/, or in person at the Western Dairyland office at 418 Wisconsin Street in downtown Eau Claire. 

Registration and payment must be received three days before the class.  Arrangements for persons with special needs will be made if requested at least two weeks in advance. Contact us at jbdassist@westerndairyland.com or 715.836.7511 ext 171.
Women's Business Network Meetings
Simple and Cost Effective Ways to Make Your Office More Eco-friendly
                                           
Erin O'Brien, owner of Erin Designs LLC, and will be the guest speaker at the October 14th meeting of the Women's Business Network.  The meeting is hosted by the Western Dairyland Women's Business Center and will take place from noon to 1 p.m. at the Western Dairyland Community Action Agency, 418 Wisconsin Street, Eau Claire.
 
The meeting is free and open to all women entrepreneurs and business professionals.  Individuals interested in participating remotely via phone may contact jbdassist@westerndairyland.org or call 836-7511 ext. 171 for instructions.
 
Erin O'Brien is an award winning interior design consultant who is committed to understanding the environmental impact of all her design projects.  She incorporates "Green Building" practices to create beautiful and healthy places to live and work. In this session, attendees will learn how to design cost effective and eco-friendly work sites, particularly in the areas of furniture and finishes, energy conservation, recycling, transportation, waste prevention, and water conservation.
 
Women's Business Network meetings are open to the public and take place over the lunch hour on the second Thursday of each month. Participants are encouraged to bring their own bag lunch and plenty of business cards.  The goal of the meetings is to facilitate networking relationships among women business owners, allowing them to expand their small business knowledge. The structure of the meetings will allow participants to learn from an expert in the field and from each other's shared experiences.    For more information call (715) 836-7511 ext. 171 or visit www.SuccesssfulBusiness.org.


 

Inventors and Entrepreneurs Club
Guerilla Marketing: A Creative and Unique Way to Market Your Business         
                                  
Scott Deml, Business Development Specialist of Western Dairyland, will be presenting at the next meeting of the Inventors & Entrepreneurs Club on the topic of guerilla marketing offering some unique and cheap marketing tactics on October 14.

The club meets on the second Thursday of every month at 6:30 p.m. at the Black River Area Chamber of Commerce, 120 N Water St, Black River Falls.  
The meeting is free and open to the public.

 

Women's Business Certificate Webinar  

Join us at Western Dairyland on November 17, 2010 from 6:00-7:30 pm and gain a better understanding of the process of becoming certified as a "Woman-Owned Business Enterprise" by the State of Wisconsin. Please plan on joining us along with Carol Dunn, the Women's Business Ombudsman with the Wisconsin Department of Commerce, as she discusses the requirements, benefits, and process of becoming WBE certified.


During this 1 ½ hour webinar, Ms. Dunn will assist the participants in understanding the eligibility requirements, guide the participants through the preparation of a WBE application, and demystify the supporting documentation requirements.  There will be an opportunity for a question and answer period.  WBE application will be available at the workshop. 
 
Registration can be done online at www.SuccessfulBusiness.org/eventschedule/   


 

 Record Keeping 101 
Small business owners, entrepreneurs and aspiring business owners are invited to attend Business Recordkeeping 101 on Wednesday, October 20th. The class will run from 1 to 4 p.m. at the Western Dairyland Community Action Agency, 418 Wisconsin Street, Eau Claire.  Tuition is $25 and class materials are included.  Scholarships are available for income-eligible individuals. 
 
The class is designed for business owners who want a hand-written recordkeeping system.  A limited number of laptops will also be available for individuals with Microsoft Excel experience who are interested in using an Excel based system.  Participants are encouraged to bring their business checkbooks so actual business records can be used to enter data into a new recordkeeping system. 
 
Good recordkeeping is a critical tool for every business, and an organized system can save time and effort at tax time. During this hands-on class, participants will learn how to set up an effective small business office filing system, how to set up an effective cash-based recordkeeping system, how to record business income and expenses, and how to create a profit and loss statement that will generate the information needed to complete a Schedule C. 
 
There are three easy ways to register and pay for the class: online at www.SuccessfulBusiness.org, by phone at 836-7511 ext. 171, or in person at the Western Dairyland office in downtown Eau Claire. Because space is limited, pre-registration and payment is required by October 13.


 
Writing Effective Press Releases and Sales Copy 
Review the entire sales-focused writing process, from idea generation to print
                                           
The Western Dairyland Business Center and Women's Business Center will host "Writing Effective Press Releases and Sales Copy" presented by Heather Rothbauer-Wanish of Feather Communications on Tuesday, October 26 from 6:00 to 7:30 p.m. at the Western Dairyland Community Action Agency, 418 Wisconsin Street, Eau Claire.
 
Review the entire sales-focused writing process, from idea generation to print.  Training includes a communication style overview and implementation of the "you attitude."  Session will cover when and how to write a press release; recipients will receive a writing guide and handouts for future reference.
 
Heather Rothbauer-Wanish is a freelance writer, owner of Feather Communications and the Business/Accounting Program Chair at Globe University - Eau Claire. Rothbauer-Wanish has a BBA in management from the University of Wisconsin-Eau Claire and an MBA from Lakeland College. She is currently pursuing her PhD in Organization and Management, with an emphasis in leadership.
 
Tuition is $25 for individuals and class materials are included.  Scholarships are available for eligible individuals.  There are three easy ways to register and pay for the class: online at www.SuccessfulBusiness.org, by phone at 836-7511 ext. 171, or in person at the Western Dairyland office in downtown Eau Claire. Because space is limited, pre-registration and payment is required by October 22nd.

 

 QuickBooks: 3 Sessions 

The Western Dairyland Business Center and Evlyn Carlile of Simple Office Solutions are presenting a 3-session workshop on QuickBooks November 1, 8 & 15 from 6-9pm.  The price for the Workshop is $99 for the first two sessions, $59 for the third session alone or $149 for all three sessions.

QuickBooks is the most widely used accounting software among small business owners.  At the end of the series, attendees will have set up an individualized company file for their company which they will be able to import to their own business computer system.
Session 1-Getting Started(November 1 from 6-9 pm)
-Records: What to Keep & Getting organized
-Setting Up A Company
-Creating Chart of Accounts
-Accounts Payable & Transactions
-Vendors
-Processing & Paying Bills
-FORM 1099
 
Session 2-Accounts Receivable & Transactions (November 8 from 6-9 pm)
-Customer Reporting
-Invoicing
-Journal Entries
-Bank Accounts
-Reconciliations
-Using the Schedule C
-Sales/Use Tax
-FORM ST-12
 
Session 3-Payroll (November 15 from 6-9 pm)
-Setting Up Employees
-Processing/Printing Payroll
-Payroll Reporting
-Payroll Tax Forms
-Additional Form: I-9, W-11, W-9
 
Class registration, and payment can be done online at www.SuccessfulBusiness.org/eventschedule/, or in person at the Western Dairyland office at 418 Wisconsin Street in downtown Eau Claire.

 
Constant Contact
Jeff Ferrazzo, of Constant Contact, will be presenting on the "Power of Email Marketing" and "Social Media Marketing Made Simple" on November 3 at The Plaza Hotel & Suites in Eau Claire.  Both sessions are FREE to attend!  Jeff Ferrazzo is a business expert with experience helping businesses initiate and build meaningful professional relationships with both organizations and individuals. As the Regional Development Director for Constant Contact, Jeff uses his deep consulting and training experience to help small businesses, groups and associations maximize the power of relationship marketing
 
The Power of Email Marketing 9:30 am to 11:30 am
Email marketing is about getting your message heard in a world of increasing email communications. In this seminar, attendees will learn how email marketing works, obtain useful email marketing tips, and discover the nuts and bolts including email marketing strategy and techniques.
 
Social Media Marketing made Simple (SMMMS) 1:00 pm to 3:00 pm
This session will cover some of the strategies and best practices to get the most out of your social media activities including time management and measuring the return of your activities.

We will talk about what social media marketing really is, how to incorporate it into your business life without losing productivity and look at how other businesses are using these low-cost tools to gain visibility, develop relationships and drive sales and response.

We will discuss the various social media outlets that are available, how they interact together and ways to leverage their inherent strengths and to evaluate them for best use for your business or organization.
 
Class registration can be done online at www.SuccessfulBusiness.org/eventschedule/, or in person at the Western Dairyland office at 418 Wisconsin Street in downtown Eau Claire.

 
7 Steps to Starting a Business
Business do not plan to fail; they fail to plan.

In the 7 Steps to Starting a Business class, you will learn the basic steps in building a successful business. Topics covered are: feasibility, proving your market, funding your business, writing a business plan, marketing, business legal structure, and more. Don't miss this essential overview of what is necessary to properly plan and start your business.
 
After the class, attendees may apply for free, one-on-one assistance from Western Dairyland's Business Development Specialists to determine the feasibility of their business idea and identify sources to prove their market.  Business Development Specialists may also help with the preparation of business plans and financial forecasts which could be presented to lenders.

Thursday, October 28, 6-9 pm
at Western Dairyland, 23122 Whitehall Road, Independence

Thursday, November 11, 6-9 pm

at Western Dairyland, 418 Wisconsin St, Eau Claire
 
 
Tuition is $25 per person, which includes class materials. Scholarships are available for eligible individuals. Scholarship information/application, class registration, and payment can be done online at www.SuccessfulBusiness.org/eventschedule/, or in person at the Western Dairyland office at 418 Wisconsin Street in downtown Eau Claire. 

Registration and payment must be received three days before the class.  Arrangements for persons with special needs will be made if requested at least two weeks in advance. Contact us at jbdassist@westerndairyland.com or 715.836.7511 ext 171.
Business Events! 

Chippewa Valley Cremation Services

                                           
Matt Thompson, experienced as a funeral director in the area for 8 years, aims to "to provide the best possible prices throughout the greater Chippewa Valley area."

Prior to starting, Thompson consulted with Western Dairyland on financial planning and developing a business plan.  This enabled them to anticipated the funds needed and plans for the start up of the business.

Currently, Chippewa Valley Cremations Services offers a personal approach to each situation, no cost pre-planning services that can give you and your family peace of mind, and pet crematories as an alternative to your pet burial.

On October 21 from 4-6:30 pm, Chippewa Valley Cremation Services will have an open house. Please visit their website www.chippewavalleycremation.com.

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The Spirit Within, Cooking with Fermented and Distilled Beverages

Upon receiving assistance at Western Dairyland, Karen Burrel author of "The Spirit Within, Cooking with Fermented and Distilled Beverages", has successfully written and published her book.

Attend the demonstration and book signing on October 5 from 10:30-11:30 am at the Chippewa Falls Area. Please visit http://www.thespiritwithincookbook.com/Demos___Signing_Dates.html for other dates.

View this video for more background on the book: http://www.weau.com/interviews/headlines/103447269.html
Contracting the Government and Prime Contractors Conference Follow Up Information 
What you missed:

Click on here to view presentations from the event.

You can also view the winners of the Small Business Olympics competition by clicking here.

A special congratulations to Julie Geigle, from Heaven Sent Healing, for placing third in the Small Business Olympics.


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