Shortlist is a mobile social platform for professional events that helps attendees, planners and exhibitors make the most of their time and opportunity. In a sense, we accelerate serendipity.

Shortlist's web-based service allows anyone to create revenue-generating event sites in minutes for free, saving them tens of thousands of dollars and weeks of work per event compared with existing solutions. 

Exhibitors and sponsors can reach beyond their booths and banners to engage the right prospects and measure their results.

Attendees get personalized recommendations of people and companies that they should connect with based on the situation and information from existing social networks. That's the secret sauce that brings everything together.

We hate missed opportunity. We hate not knowing what could be, when the opportunity is there. Anyone who has ever attended a conference asks the question: "Did I miss out on something that would have made a big difference in my life or career?" The answer is "yes," because the tools you needed didn't exist. We are building those tools for everyone.

Since completing Excelerate Labs this summer, demand for Shortlist has been overwhelming. We are raising $700,000 to hire enough talent to complete and deploy our SaaS platform. That will allow us to scale and generate significant revenue. 

Jason Goodrich is Shortlist's CEO and co-founder. E-mail him at jason@getshortlist.com or on Twitter @chigoodrich and @shortlistme.