PHYSIOLOGY FIRST- The Alkaline Way 
(PFAW)
Anyone who has ever heard or seen Dr. Jaffe speak has heard the terms "Physiology First" and "The Alkaline Way". In light of the recent recommendations published by IOM, we think a discussion of the Physiology First concept, which is at the core of everything PERQUE does, is in order. (see PERQUE's response below)
In the most simple terms, Physiology First is the idea that optimal functioning begins with "getting the good stuff in and the bad stuff out" of the body. This philosophy, which is the guiding principle behind PERQUE Integrative Health, focuses on evoking the human healing response. When properly supported, the human body has amazing innate mechanisms for repairing and restoring health.
Optimally functional physiology can be achieved with the following tools
- The Right Nutritional Supplementation
- Following The Alkaline Way
- Healthful Practices
What are the Right Supplements? Supplements that work!
The Right supplements deliver...
the Right Nutrients, in the Right Form, at the Right Amount, with the Right CoFactors
PERQUE has always understood that formulating fully functional supplements goes well beyond providing the correct and appropriate nutrients. For over 20 years PERQUE has delivered the clinical results that practitioners and patients want.
How does PERQUE deliver the best, most effective products on the market? The PERQUE Promise.
In addition to providing the right nutrients, each PERQUE formula utilizes only the most pure ingredients; at least pharmaceutical grade. Each nutrient is provided in the biologically preferred form, even when that from is more expensive. PERQUE formulations utilize sufficient amounts of the key nutrients needed to deliver the desired results. We don't add miniscule amounts of a nutrient as "window dressing" for the label. PERQUE formulations utilize co-factors and transporters, as found in foods and in nature, to aid in optimum absorption of nutrients. It is by following these stringent standards for quality that PERQUE formulations are the most potent and effective supplements available. Patients feel the PERQUE difference.
In addition to providing sound nutritional supplementation, PERQUE formulations play a vital role in alkalinizing the body. Look for upcoming Clinical Pearls for more on The Alkaline Way and healthful practices for evoking the human healing response and reaching optimal health.
Contact PERQUE Client Services at 1-800-525-7372 or ClientServices2@PERQUE.com to get a copy of "The Joy of Food: The Alkaline Way Guide"
