Facebook has made a major update to their business pages, the new Timeline. There are tons of cool ways to make use of the Timeline's new features for all businesses, large and small. You can now create a whole new world for your fans and help them get to know you better by adding company milestones and product information on the Timeline.

The most prominent change is the cover photo image; this large photo gives the Facebook page more of a website look and feel. The dimensions for the cover image is 851 x 315 pixels, if you upload an image that's smaller than these dimensions, it will get stretched to the larger size, but know the image must be at least 399 pixels wide.

There are some rules you need to follow to stay in compliance with Facebook; DO NOT put contact info, such as websites and phone numbers, calls to action or arrows pointing to the 'LIKE ' in your cover image; see more Page Guidelines at www.facebook.com/page_guidelines.php. Change the cover image often to entice fans to come back to visit your page and see what's new, on average only 5% of your fans ever come back to the page, the other 95% view your page in the news feed. So get creative, make your page a mix of both you and your community and build a culture of mutual respect between you and your fans.