Businesses did not take Facebook too seriously at first, thinking it was a passing fad and that its audience was only on the site to socialize and play games. Facebook's continued success and expanding user base proves it is a communication and marketing medium that is here to stay. All businesses need to grasp that if the larger, more established companies are using it, then there must be something to it and it's time to take advantage of the popularity and learn how to make it work. There are many reasons why, but here are 3 compelling reasons why I believe you must have a Facebook Fan Page for your business. 

1. Search Engines love a Facebook Fan Page! The majority of consumers use the Internet to search for the things they are interested in, even locally, so it is important all businesses have an Internet presence, but that can be expensive and difficult to achieve. So how does a business get a higher rank in the search engines? By having an active Facebook Page! 
2. There are currently 800 million users on Facebook with almost 50% of them on daily. Think about it, if just 1% of your ideal customer is in that mix why wouldn't you want to be there? If you knew that your customer passed by one of the huge billboards in Times Square every day wouldn't you want to be there? The fact is, most of us can't afford that, but guess what? Facebook is free; yes that's right, FREE advertising! 
3. A Facebook Fan Page provides you a platform to actually connect with prospects and customers online. This allows you to build relationships, actually talk with your customers and get feedback from both clients and prospects. You can also use your Facebook Page to build your email list, offer coupons, announce special offers and promotions, share company news and events, even sell products and services.

And a BONUS reason - YOUR COMPETITION HAS ONE!