Monthly Newsletter

Issue # 83
 Dec. 2011  
Upcoming Classes
Click Here  for all classes. We'll be adding 2012 dates next week. Until then, please refer to the online brochure.      

Small Group Workout  -  12/7      


Small Group Workout  -  1/5


The Long Haul  -  1/7


INTRO: Starting Out  -  1/8  

Stepping Out  -  1/15


Creating Characters  -  1/15


Preparing For A Demo  -  1/17-24   


Acting For VO & More  -  1/18-2/1   


Home Recording  -  1/19


Making It M.I.N.E.  -  1/21-22


Daytime Conservatory  -  1/24-3/7  


Home Recording  -  1/19


Narration Simple  -  1/27-28


VO Bootcamp  -  1/29


Comfort On Camera  -  2/2-9  


Classes often sell out. Register early!    

2012 Brochure

The 2012 brochure was mailed a couple of weeks ago. If you didn't receive it yet, please let us know.


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Copywriter's Intentions  

Before reading a script, we need to get inside the writer's head,
connect with the logical and emotional elements, and motivate the listener to take action: place a call, visit a website, order on-line, walk inside a store, etc. We are not privy to client/writer meetings and discussions about why the message needs to be conveyed a certain way. It's our job to make that choice.


Typically, an actor approaches a script from the "I" position,
asking questions like: Who am I? What am I doing? How do I relate to the product? Writers come from a slightly different perspective. Their first priority is the client: How can I make our product or service the obvious choice for our target audience? What emotions do we want to tap into to get the desired result? What type personality or voice would best relate to our customers? For the two worlds to meet, writing elements must be acknowledged and appreciated by the actor.


Almost every piece of writing includes three main rhetorical elements: ethos, logos, and pathos.


* Ethos establishes who we are and why we have the authority
to represent our hero client's company.
* Logos is the logical information. The product is faster, more
convenient, better value, reliable, etc. It describes what the  
product is and how it works.
* Pathos is the emotional link that connects the audience to the message. It conveys how a person feels when they use the
product: healthier, sexier, happier, more relaxed, rejuvenated,  
uplifted, confident, etc.


These three writing elements need to be acknowledged and utilized in the read so that the listener hears the authority in the voice, the logic in the information, and the emotional benefits. Many voice actors spend unnecessary time wanting to rewrite copy because the logic doesn't make sense. That means the focus is wrongfully placed on logos rather than ethos. Our job is to bring life to the written words no matter how poorly written or confusing the information. 


Excerpted from third edition of "There's Money Where Your Mouth Is," by Elaine Clark. To order your copy visit:


Writer, Producer, and Director, John Crane teaches how to analyze copy using Ethos, Logos and Pathos in Director's Perspective. Look for it in June 2012.     

Look Who's Talking

Mic Small
* Congrats to Joe Peralta, Jeff Newton and Grant Stewart. They are now represented by Stars, The Agency. Also congrats to Tai Ricci - she signed with Tonry Talent
* Noam Smooha recorded a VO in Spanish for Sacramento Municipal Utility District and a few characters for a new Facebook game. 
* Shannon Riley recorded VO for the principal role of Joshua in the animated series, The Book of Joshua. He also played a Peace Corps member for a Cisco TeleMedicine industrial.
* Scott Reyns and Mo Mellady recorded a web spot for MTV Network's Shockwave Unlimited. 
* Jennifer Knight recorded web commercials for Bonobos, and Bitcasa.     
* Ruth Virata
recorded a narration for the  Maharaja exhibition at the Asian Art Museum. 
* Valerie Weak
filmed an Industrial for Cisco and played a Therapist in an industrial film for UCSF's Depression Care program.
* Trevor Allen voiced online spots for 4 Years Go, Loyal 3, and Qualcomm Life. He also worked on The Joshua Project and a Facebook game that can't be named for non-disclosure reasons! 


 Congratulations to all who've recently booked  jobs.
Send us your success stories!
Sunday Drop-In Improv


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Voice One
Voice-Over > On-Camera > Improv > Casting > Audio Production

665 Third Street, Suite 227  San Francisco, California 94107   
Tel: 415-974-1103  Fax: 415-974-1105