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Member-Only Newsletter 
 
August 2011
This communication is intended for SEMPO members only and no portion of it may be reproduced or used in blogs, social postings, or Web sites.Top 
In This Issue
SEMPO Presents Panel on Search at SMX East
Page One Dominance: How to Protect Your Brand Online
SEMPO In the News
Internet Marketing Ninjas is Newest Circle Member
Promote Your Product in SEMPO New Member Kit
Request Services Program Provides Valuable Business Leads
What's New in SEMPO Resource Library
Expand Your Knowledge and Save Money; Take Advantage of SEMPO Event Discounts
Upcoming Events

 

SEO Training Workshop- $$  

August 8 - September 23

Online   

  

SES San Francisco- $$
August 15 - 19

San Francisco, CA   

 

OMS Social Media Marketing Summit - San Francisco- $$
August 15 - 16

San Francisco, California

   

Search Engine Marketing Workshop- Singapore- $$
August 22 - 23

 

Search Engine Marketing Workshop- Hong Kong- $$
August 25 - 26

 

Social Media World Forum Asia- $$

September 1 - 2

Suntec. Singapore   

 

SMX East- $$
September 13 - 15

New York, NY   

  

OMS International Tour 2011 - Houston- $$
September 14 - 16

Houston, Texas   

 

eTail China 2011- $$
September 20 - 21

Shanghai, China

 

ad:tech London- $$
September 21 - 22

London, England  

 

2011 Technology for Marketing & Advertising Exhibition and Seminar
September 27 - 28

Shanghai, China

 

Social Media World Forum North America- $$
November 1 - 2

New York, New York   

 

To view the SEMPO member discount codes, log on to www.sempo.org and click the link from your member Profile Home page.
 Sponsors

google logos

Baidu Logo Jan 2011

Search Manager logo

SES Updated-horizontal logo

Media Post

SMX Logo
OMS Logo

GroupM logo

Job Board 


The SEMPO Job Board is a valuable resource for corporate and individual members.  Corporate members benefit from posting jobs - and individual members can post resumes. 
Only SEMPO members can post jobs, but anyone can view them. 

Here is a sample of recently posted jobs.

SEO/Internet Marketing Specialist

San Francisco, California

 

Search Engine Optimization (SEO) Manager

South Saint Paul, Minnesota

 

Group Account Director

New York, New York

 

Digital Visual Designer

New York, New York

 

SEM Manager

New York, New York

 

Group Search Director

Chicago, Illinois

 

SEM Manager

Chicago, Illinois

 

Search Manager

Chicago, Illinois

 

Director of Acquisition Marketing

Chicago, Illinois

 

Junior SEO Strategist

Hamilton, New Jersey

 

Modeling/Segmentation Analyst

King of Prussia, Pennsylvania

 

SEO Director

Hamilton, New Jersey

 

SEO Director

Chicago, Illinois

 

Junior SEO Strategist

Chicago, Illinois

 

Junior SEO Strategist

Cleveland, Ohio

 

Senior Paid Search Strategist

New York, New York

 

Senior Marketing Strategy Manager - go to market

Herndon, Virginia

 

Account Manager

Denver, Colorado

 

Sr Analyst, Search Marketing 

New York, New York

 

Sr. Account Representative

Chicago, Illinois

 

Sr Analyst, Search Marketing 

Chicago, Illinois

 

 

Submit an Article
Are you interested in submitting an article for consideration in our monthly member-only newsletter?  Send your article to Clare Madden no later than the 15th of each month. 
SEMPO Presents Search+Social Panel at SMX East

The Future of Search: Search + Social + ....

 

SMX East 2011 logo 

 

SEMPO will present The Future of Search: Search+Social+ ... on Tuesday, September 14 as part of the Sponsors & Partners Track at SMX East.  

 

According to SEMPO's 2011 State of Search Marketing Report, 54% of agencies and 29% of companies utilize social media as part of their search marketing activities. Will this incorporation continue to grow?  

What other new activities will search professionals utilize in the future to optimize their results? Come to this panel discussion to listen and join the debate of what the future holds.  

 

The session will be moderated by Jason Heller, CEO, Agiliti.  Panelists include:  Loren Baker, VP of Services, BlueGlass. Jay Berkowitz, CEO, Ten Golden Rules and Stefan Tornquist, VP of Research, Econsultancy.

 

This session is sponsored and produced by SEMPO. It is open to all SMX East attendees, including Expo+ Pass holders. 

 

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Page One Dominance: How to Protect Your Brand Online

Free Webinar Thursday, August 25 at 12 pm ET  

 

If bad publicity appears for a brand on page one it can severely limit their ability to convert sales and damage the brand in the eyes of a prospective consumer.

 

Join Mike Essex and Samantha Stratton from Koozai as they  

look at methods to control the first page of results for branded terms, including some methods used by the biggest brands in the world to preserve their reputations.  With tried and tested methods used by

McDonalds, GAP, Coca-Cola, GlaxoSmithKline and more.

 

Discover the best profiles to create, methods to give them added brand relevance and how to track progress over time. Take control of your page one profile today.   Register today.

 

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SEMPO In the News

Recent Media Coverage

 

Stay on top of what's happening, by following SEMPO media coverage:

 

Search Engine Land

SEMPO LA Event Highlights Rapidly Emerging Opportunities In Mobile 

August 8, 2011

 

Search Engine Watch

Even In-House SEO Superheroes Need Tools 

August 4, 2011

 

Search Engine Land

Overcoming Common Obstacles to Bringing PPC In-house 

August 3, 2011

 

Online Media Daily

Marketers Lagging Consumers In Mobile Search, Google Teases Data On Optimizing Sites

July 29, 2011

 

Michael Gray - Graywolf's SEO Blog

Interview With Chris Boggs of SEMPO 

July 27, 2011

 

Internet Retailer

Companies are spending more on search, and outsourcing it more, too 

July 21, 2011

 

iMedia Connection

Wow, you can make good money in Search 

July 19, 2011

 

Business 2 Community

Five Steps to a Successful Career in Search Engine Marketing 

July 15, 2011

 

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Internet Marketing Ninjas is Newest Circle Member

Internet Marketing Ninjas 


SEMPO is pleased to welcome Internet Marketing Ninjas as a SEMPO Circle Member.

Started by Jim Boykin as We Build Pages in 1999, the company has grown to over 75 full time, in-house ninjas. They perform several types of internet marketing services, including social media marketing, local internet marketing, reputation management, on page SEO, and more. Their specialty has been link building, and it has been known for quality link building services for years.

In 2011, We Build Pages rebranded as
Internet Marketing Ninjas offering full service internet marketing solutions and internet marketing Tools.

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SEMPO New Member Welcome Kit

A great way to promote your product or service

 

Beginning September, all new SEMPO members will receive a welcome "swag bag" filled will money saving discounts and special offers. Do you have a product or service you would like to promote to new members?   Contact SEMPO Member Services to include your special offer in the welcome kit.

 

Don't wait. The deadline for submitting discount and promotional offers is August 31.    

 

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SEMPO Members Land New Business through Request Services Program

Register to receive notifications of requests

 

Are you receiving business leads through the SEMPO Request Services Program? Many SEMPO members have landed new business as a result of leads posted through the Request Services Program. You must be a member of the SEMPO Request Services Group to access the blog. You may subscribe to receive updates whenever comments are posted to the blog. If you have questions about this valuable benefit, please contact SEMPO Member Services.

 

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What's New in the SEMPO Learning Center 

Access past webinars and download presentations 

 

All SEMPO webinars are posted to the webinar archives on the SEMPO site.  Listen to the audio and download the presentation at your convenience.

 

The following webinars have recently been added to the archives: 

 

How to Get the Best Results with Strategic Conversion Optimization 

Chris Goward, WiderFunnel Marketing

 

Careers in Search

AJ Lawrence, CEO, The JAR Group, and Co-Chair, SEMPO Research Committee

Chris Taylor, Director, Executive Search, Onward Search Internet Division

Peter Leshaw, In-House SEO Team Builder 

 

Review of Free Search Marketing Tools

Laura Mackenzie-Callow, Intuit.com  

 

2011 State of Search Marketing 

Mark Engelsman, Digital Brand Expressions and Stefan Tornquist, Econsultancy   

   

From Keywords to Conversions: A Love Story
Korina Stark, WebPosition     

 

Expand Your Knowledge, Save Money

Take Advantage of SEMPO Discounts to Premier Industry Events 

 

Below is a list of the upcoming events to which SEMPO members receive registration discounts. To access the discount codes for the events, log on to www.sempo.org and click on "View Current Member Discounts" on your welcome page.

 

Online Marketing Summit Regional Tour 2011- Member Discount 20%

June 2 - September 14 -- Various Cities

OMS coming to a city near you this summer with a flexible, three-day Super Regional format. The new format features three days of actionable learning where you can choose the day(s) and content that best meets your needs. This expanded format contains the great education you've come to expect from OMS plus additional learning opportunities. Register now.

   

Social Media for Marketing Summit - Member Discount 20%

August 15 - 16 -- San Francisco, CA

Introducing the premier social media marketing education event for digital decision makers and social media marketers. Due to unprecedented demand, OMS has partnered with the leading lights of social media to create a stand- alone educational event solely focused on social media marketing and it integration into the marketing mix. This event will feature intensive workshops, case studies, and all-new material covering the foundational best practices of Social and more advanced tactics of integrating Social into email, search, analytics, demand gen, mobile and more. Register now.

 

SES San Francisco - Member Discount 20%

August 15 - 19 -- San Francisco, CA

The conference will draw thousands of marketers and agency professionals who will attend sessions and labs focused first and foremost on education (no sales pitches!). They will cover: search marketing (including SEO, PPC management, and social media), keyword research, local advertising, mobile engagement, link building, duplicate content, multiple site issues, online video, site optimization, and usability, in addition to high-level strategy, keynotes, an expo floor with 100+ companies, networking events, parties, and more. Register now.

 

Search Engine Marketing Workshop - Member Discount 10%

August 22 - 23 -- Singapore 

August 25 - 26, Hong Kong

Register now.

 

 

Social Media World Forum - Asia - Member Discount 20% 

September 1 - 2 -- Singapore

Now in its 3rd year, the SMWF Asia event will provide a format for networking, engagement, and lots of social media debate around the latest tools, technologies, platforms, and emerging trends within social media marketing. The show has become one of the leading shows in its field, hosting a variety of free-to-attend workshops and conferences for marketers, PR professionals, brands, agencies, and SME's. Register now.

 

SMX East - Member Discount 15%

September 13 - 15 -- New York, NY

Attend SMX East and you'll take away tactics that increase traffic to your web site, increase conversions...and sales! Choose from 60 sessions on search engine marketing topics including search engine optimization, paid search advertising, and social media marketing on Facebook, YouTube, and Twitter. Need more? Attend in-depth workshops on SEO, Facebook, and international search marketing on September 12. Register now.

 

eTail China 2011 - Member Discount of USD1,000

September 20 - 21 -- Shanghai, China

Whether you are in China, actively planning to expand into China, or even just considering China, this is the premier event for online and multichannel retailers looking to optimize their online retailing strategies. Join key individuals from leading eCommerce players to address the challenges and opportunities in this market. After more than 10 years of success in the US and Europe, eTail China is launching its inaugural event to capitalize on the overwhelming growth in online retail in this region and online content delivery to an audience hungry for knowledge. Register now.

 

Social Media World Forum - North America - Member Discount 20% 

November 1-2, New York, NY

Now in its 2nd  year, the SMWF North America event this year will be providing a format for networking, engagement, and lots of social media debate around the latest tools, technologies, platforms, and emerging trends within social media marketing. Register Now 

 

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